Hybrid and Implicit Options for Lead Conversion

You can change the way Marketo ties contacts and opportunities for the lead conversion metrics in Lead Analysis. You can change the attribution setting to one of three choices. Changing this setting does not modify any Marketo or CRM data; it simply changes the way your reports run and it can be reverted at any time.

The Explicit setting will only treat contacts with roles in an opportunity as converted leads (default behavior). Implicit will treat all contacts associated to the account in the opportunity, regardless of role, as converted. Hybrid will treat contacts with roles as converted if available; if none, we treat all contacts in the account as converted.

As a reminder, this setting also changes program attribution metrics.

Additional User Language

Select Your Marketo Application Language. View the Marketo Lead Management interface in your preferred language – now supporting Japanese.

Marketo Developer Blog

The Marketo Developer blog is dedicated to those web developers and software engineers who support the rapidly evolving needs of the modern marketer. You can subscribe to announcements on new integration options, API version updates, and a new series of how-to articles that include code samples and best practices on integration with the Marketo platform.

The first article in this series will walk you through how to efficiently retrieve information on the people (customers/contacts/leads) that are stored within Marketo using the API.

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