Documentation Marketo Engage Marketo Guide

OP-Data Management

Last update: September 29, 2023

Topics:
Programs

This is an example of simple operational data management best practice workflows using a Default Program, to assist you in managing data consistency for records within your Marketo Engage database.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary

Channel	Membership Status	Analytics Behavior	Program Type
Operational	01-Member	Operational	Default

Program Contains the Following Assets

Type	Template Name	Asset Name
Smart Campaign		Normalize Country - United States
Smart Campaign		Normalize Country - United Kingdom
Smart Campaign		Set Blocklisted to True
Smart Campaign		Set Is Partner to True
Smart Campaign		List Import
Smart Campaign		Live Event
Smart Campaign		Online Advertising
Smart Campaign		Trade Show
Smart Campaign		Web Content
Smart Campaign		Web Request
Smart Campaign		Webinar
Smart Campaign		New Person from List Import
Smart Campaign		New Person from Live Event
Smart Campaign		New Person from Online Advertising
Smart Campaign		New Person from Trade Show
Smart Campaign		New Person from Web Content
Smart Campaign		New Person from Web Request
Smart Campaign		New Person from Webinar
Folder		Person Source Nightly Batch (for high traffic instances)
Folder		Person Source Triggered (for low traffic instances)
Folder		Capture Person Source
Folder		Normalization
Folder		Record Management
Folder		Blocklist

Conflict Rules

Program Tags
- Create tags in this subscription - Recommended
- Ignore
Landing Page template with the same name
- Copy original template - Recommended
- Use destination template
Images with the same name
- Keep both files - Recommended
- Replace item in this subscription
Email templates with the same name
- Keep both templates - Recommended
- Replace existing template

Best Practices

Each campaign built is meant to be an example on the best practice build and not specific to your use cases. Remember to update the Smart Campaigns to address your specific pain points and data challenges.
Consider updating the naming convention of this program example to align with your naming convention.

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