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Understanding Email Programs understanding-email-programs

Last update: Thu May 23 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Send out emails, create A/B tests, and track your results all in one place.

Control Panel control-panel

Four boxes keep you focused. Audience defines the “who,” Email provides the “what,” Schedule defines “when,” and Approval makes it ready to go.

A/B Testing a-b-testing

A/B testing allows you to prove which email is best.

Learn about the following A/B tests:

Dashboards dashboards

CAUTION
For accurate reporting, avoid reusing an email from an email program, either by referencing it in a Smart Campaign or by moving the asset from the launched email program to a new one. Doing so will aggregate all of the data in every reporting dashboard attached to that email. If you need to reuse an email, please clone it instead, as that copies the email but creates a new one with a new email ID.

Enjoy the fruits of your labor. Dashboards show you email program and A/B test performance at a glance.

TIP
Some prefer using email programs over sending an email via a Smart Campaign because of the program’s detailed reporting dashboard.

Nesting nesting

Email programs play well with other programs.

Use an email program to send out a webinar invitation, for example.

Use an email program inside a default program to keep things organized.

TIP
In order to get an existing email program into another program, you have to clone it.
NOTE
Email programs cannot be nested in engagement programs. They also can’t be re-sent, and can only run one test at a time.

Schedule Settings schedule-settings

Now that you understand Email Programs, get started with one of the related articles below!

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