DocumentationMarketo EngageMarketo Guide

OP-Acquisition-API op-acquisition-api

Last update: Fri Sep 29 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

This example program is for operational processes to track the acquisition of records from API sources utilizing a Marketo Engage Default Program.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Operational
01-Member
Operational
Default

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Smart Campaign
Set Acquisition - Batch
Smart Campaign
Set Acquisition - Trigger
Folder
Campaigns (contains all Smart Campaigns)

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore

  • Landing Page template with the same name

    • Copy original template - Recommended
    • Use destination template

  • Images with the same name

    • Keep both files - Recommended
    • Replace item in this subscription

  • Email templates with the same name

    • Keep both templates - Recommended
    • Replace existing template

Best Practices best-practices

  • Run the Batch Campaign first if you need to catch up in your data management.

  • Consider utilizing similar programs to ensure alignment to best practices across all input sources to include your CRM or Data Integrations.

  • Within channel specific channel marketing initiatives, be sure to capture acquisition when needed.

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