OP-Scoring-Behavior op-scoring-behavior
This example is an advanced (tokenized) Operational Program for Behavior Scoring using a Marketo Engage Default Program. View and edit the scoring values under the program’s “My Tokens” tab. Requires custom score field called “Behavior Score.”
For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.
Channel Summary channel-summary
Prerequisite Fields prerequisite-fields
Program Contains the Following Assets program-contains-the-following-assets
My Tokens Included my-tokens-included
Conflict Rules conflict-rules
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Program Tags
- Create tags in this subscription - Recommended
- Ignore
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Landing Page template with the same name
- Copy original template - Recommended
- Use destination template
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Images with the same name
- Keep both files - Recommended
- Replace item in this subscription
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Email templates with the same name
- Keep both templates - Recommended
- Replace existing template
Best Practices best-practices
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Each campaign built is meant to be an example of the best practice build and not specific to your use cases. Remember to update the Smart Campaigns to address your specific pain points and data challenges.
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Consider updating the naming convention of this program example to align with your naming convention.