Documentation Marketo Engage Marketo Guide

Customize Activities Sync

Last update: April 10, 2025

Topics:
Salesforce Integration

If you don’t use Marketo Sales Insight, Marketo Engage can create Salesforce Activity History Records for certain events. Here’s how to enable them.

NOTE

The Salesforce/Marketo Engage sync will not push any activities to Salesforce that occurred prior to the person getting pushed to Salesforce.

Go to Admin.
Click Salesforce, then click Edit Sync Options.
Check the boxes next to activities you want Marketo to push to Salesforce, and click Save.

NOTE
Once enabled, Marketo will push three months’ worth of activity history. Depending on the amount of data, this could take several days to complete. Updates that occur during the initial Activities push may be delayed until after the initial Activities sync is complete.

Activity Type

Description

Filled out form

Filled out any Marketo form

Added to list

Flow step: Was added to a static list

Email sent

Flow step: Was sent an email

Email delivered

Received an email (not bounced)

Email opened

Opened an email (without blocking images)

Clicked link in email

Clicked a link in an email sent by Marketo

Removed from list

Flow step: Was removed from a static list

Remove from flow

Flow step: Remove from flow

Sales email sent

Was sent an email through Marketo Sales Insight

Sales email opened

Opened an email sent through Marketo Sales Insight

Click link in sales email

Clicked a link in an email sent through Marketo Sales Insight

Sales email received

An email was received and logged by the Sales rep in the MSI Outlook Plugin

NOTE

“Sales email received” does not mean delivered. Delivered status is not captured for emails sent via Sales Insight.

TIP

If you’re interested in getting more Marketo information into Salesforce, check out our Marketo Sales Insight product.

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