Event Workflows event-workflows

After your webinar is completed, go to the Dashboard tab to see the aggregated performance.

If the webinar has not been completed or the data has not been received for any reason, the Dashboard tab will not yet be available.

Manual Sync manual-sync

Interactive Webinars allows you to obtain your webinar’s engagement data from Adobe Connect if you haven’t automatically received it within two hours of the webinar’s completion. A “Sync Now” button appears in the Overview page. Clicking Sync Now triggers a pull from Adobe Connect to populate the data in Marketo Engage. After the sync has taken place, the button disappears and the Dashboard tab becomes populated.

Dashboard Widgets dashboard-widgets

The Dashboard consists of four widgets.

Event Program Status: Shows the various program statuses for that event and the number of members of the program that are currently holding that program status value.

Attendance: Highlights the attendance duration of various members who have attended the webinar in comparison to the overall webinar duration in terms of percentage.

Poll Performance: Displays various polls launched during the webinar powered by Adobe Connect and the distribution of the members who have attended and responded to the poll across each of the answers.

Click and File Download Activity: Provides the download count of file and weblinks clicked during the webinar powered by Adobe Connect by various members who have attended the webinar and taken that specific action.

Webinar Recording webinar-recording

Go to the Overview tab to view the recorded webinar, get the link to share it, even download a copy.

  • Interactive Webinars are not recorded automatically. After your webinar begins, click the drop-down next to the name of the webinar and select Record Session.
  • The recording is downloaded in MP4 format.
  • When sharing the recording it will be viewable by anyone who has the link, so make sure it’s shared with the intended audience.

Triggers and Filters triggers-and-filters

Use Interactive Webinar-related triggers and filters to locate specific groups of people within your Event Program.

Each trigger/filter comes with additional constraints, allowing you to capture a focused subset of that group.

Asks questions during event (Filter version: Has asked questions during event)

Attends event (Filter version: Has attended event)

Clicks on a link (Filter version: Clicked on a link)

Downloads an asset (Filter version: Downloaded an asset)

Responds to a poll (Filter version: Responded to a poll)