DocumentationMarketo EngageMarketo Guide

Algorithm Goal Settings

Last update: Mon Jul 21 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Topics:
  • Predictive Content

Algorithm Goal Settings allows you to set the end goal of the Predictive Content artificial intelligence algorithm to align with your business goals.

  1. In Predictive Content, click your log-in name and select Content Settings.

  2. Under Content Settings, select Algorithm.

  3. Select a goal for each Predictive Content source for the AI algorithm to maximize your content performance.

    Clicks
    Display the content most likely to make the person viewing the content click on it
    Conversions
    Display the content most likely to make the person viewing the content submit a form

  4. Click Save when done.

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