WBN-YYYY-MM-DD-Webinar Program wbn-yyyy-mm-dd-webinar-program
This is an example of a webinar program with registration management, three invitation emails, reminder-to-attend, and follow-up emails utilizing a Marketo Engage Event Program.
For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.
Channel Summary channel-summary
Program Contains the Following Assets program-contains-the-following-assets
My Tokens Included my-tokens-included
Conflict Rules conflict-rules
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Program Tags
- Create tags in this subscription - Recommended
- Ignore
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Landing Page template with the same name
- Copy original template
- Use destination template - Recommended
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Images with the same name
- Keep both files
- Replace item in this subscription - Recommended
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Email templates with the same name
- Keep both templates
- Replace existing template - Recommended
Best Practices best-practices
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If you’re using an integrated webinar provider, don’t forget to connect the Marketo Engage program to your webinar in the hosting system.
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After import of the webinar program, move the form from a local asset to a global asset located in the Design Studio.
- Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility in regular compliance updates for fields, opt-in language, etc.
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Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.
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Consider updating the naming convention of this program example to align with your naming convention.