Send a List to Google

Last update: May 16, 2024

For those who use Google Customer Match, follow the steps below to send a Marketo Engage static list to your Google account.

  1. In Marketo Engage, find and select the desired list.

  2. Click the List Actions drop-down and select Send to Ad Network.

  3. Choose Google and click Next.

  4. Choose your desired Ad Account. You can choose an existing audience or create a new one. In this example, we’re creating a new one. Give your new audience a name.

  5. Make your optional selections.

    NOTE

    • Selecting Keep audience membership in sync keeps the list up-to-date as it changes in your instance. We add/remove people from the audience when they’re added to/removed from the static list.

    • Selecting the checkbox at the bottom sends the consent status as GRANTED for user data sent to Google Ads for advertising and ad personalization purposes. Leaving it unchecked sends the consent status as UNSPECIFIED. For those who plan to upload data for users in the European Economic Area (EEA), Google has put together a list of FAQs, as well as additional details outlining the EU user consent policy.

  6. Click Update.

  7. Click OK to exit.

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