Email Performance Report email-performance-report

To see how well your emails are performing with stats like delivered, opened, clicked, etc., create an Email Performance Report.

  1. Create a Report in a Program and select the Email Performance Report Type.

  2. Change the Report Time Frame and click the Report tab.

  3. You’re there! Now explore the report to see how your email(s) performed.

    note note
    The Sent Date filter is based on the first date that the email was sent.

    note tip
    Click the name of an email to open it in the Email Previewer.
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    An email performance report includes activities for all people, including those that have been deleted since the email was sent. Sometimes, you want to see activities only for active people. In that case, you need to filter deleted people out of your report. Use the Smart List tab to create a smart list for the report. If you aren’t filtering on any specific field, set the Email Address filter to: is not empty.

    Select Report Columns for an Email Performance report include:

    table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2
    Column Description
    Hard Bounced Email was rejected because of a permanent condition, such as nonexistent email address.
    Soft Bounced Email was rejected because of a temporary condition, such as a server being down or a full inbox.
    Pending This number is calculated by subtracting the number of emails Delivered, Bounced, and Soft Bounced from the total number Sent.
    Clicked Link Number of email recipients who clicked a link in the email.
    Unsubscribed Number of email recipients who clicked the Unsubscribe link in the email and filled out the form.
    note note
    Unsubscribe links and email addresses being clicked in an email won’t register under Clicked Links in the report.

In general, we try to use common sense to record these statistics. For example, if someone clicked a link in an email, they obviously opened the email first. We follow these specific rules for the Email Performance Report:

  • Rule 1: Each email activity record is set to one, and only one, of the following: Delivered, Hard Bounced, Soft Bounced, or Pending.

  • Rule 2: If the email record shows Opened, it is counted as Delivered.

  • Rule 3: If the email record shows Clicked Email or Unsubscribed, it is counted as Delivered and Opened.

  • Rule 4: If the email is Opened, bounces are ignored. If the email has not been opened, Hard Bounced takes precedence over Soft Bounced and Delivered.

Multiple sends from the same campaign to the same person are counted only once.