What happens to my Smart Lists that already have the “Is Anonymous” filter?

After our Winter '16 Release, if you have old Smart Campaigns with a Smart List that has the “Is Anonymous” filter in it, one of two things will happen:

  1. If the Smart List has the filter “Is Anonymous = False”, then nothing will happen. We’ll just ignore it.
  2. If the Smart List has the filter “Is Anonymous = True”, then this campaign will fail and you’ll be sent a notification.

I’ve been using Marketo for a while. How do I know which of my campaigns use the “Is Anonymous” filter?

Before we made this change, we sent out several weekly notifications to your Notifications inbox with a list of Smart Lists, Smart Campaigns and Reports that use the “Is Anonymous” filter. These can help you identify where you are currently using this filter.

Please review them and identify where you have “Is Anonymous” set to True, as these are the campaigns that are affected. Most times, customers use this setting for some kind of scoring. Please see the example above to understand how these campaigns will work now.

I’d like more detailed documentation. Where can I find it?

Check out these links:

Anonymous Lead Upgrades Overview

Anonymous Lead Upgrades - Changes Inside Marketo UI

Anonymous Lead Upgrades - Customer Action Needed

Anonymous Lead Upgrades - Analytics Reports

Anonymous Lead Upgrades - Release Schedule

Anonymous Lead Upgrades - Under The Hood

Anonymous Lead Promotion to Known Lead - Munchkin V2 Behavior

I have more questions! How do I get them answered?

Please reach out on the community. You can also contact Marketo Support. They’ll be happy to answer your questions.

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