Next Generation Munchkin Tracking FAQ next-generation-munchkin-tracking-faq
Marketo is rolling out next-generation web tracking technology in phases.
Here are the most important things to know:
- The “Is Anonymous” Smart List filter has been removed
- The number of web events (Visit Web Page, Clicked Link on Web Page) Marketo can ingest is increasing
- Your Munchkin code will not change, so no updates on your website are required
When will my Marketo subscription be on Munchkin V2? when-will-my-marketo-subscription-be-on-munchkin-v
An exact date is not yet available. Check this page for updates.
Will I need to make any changes to my Munchkin tracking on my website? will-i-need-to-make-any-changes-to-my-munchkin-tracking-on-my-website
No. The Munchkin tracking code remains the same. No changes need to be made to your website.
Why did Marketo remove the “Is Anonymous” filter from Smart Lists? why-did-marketo-remove-the-is-anonymous-filter-from-smart-lists
Marketo changed how anonymous people interact with Smart Campaigns. Before, they flowed through a smart campaign, just like known people. The “Is Anonymous” filter was used to specify that only known or only anonymous people flow through the campaign.
With Munchkin V2, Marketo will continue to track all anonymous activities; however, you are no longer able to apply filters to anonymous people. At the point of conversion (when the person becomes known in Marketo), all activities that occurred when the person was anonymous are appended to the person activity log and at this time they flow through the campaigns they qualify for.
If you are already using this filter in a Smart List (for example, in a Smart Campaign or a Report), it is not automatically removed from the Smart List. See below for more details.
Flow: Change Score +10 and Interesting Moment
Web: Viewed Pricing Page
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Get a score of 10
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Have the Web Page activity set to the right date (when they actually visited)
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Have an Interesting Moment logged for them (with the date they actually visited the page, not when they became known)
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Have a “New Person” activity logged, as it is today
What happens to my Smart Lists that already have the “Is Anonymous” filter? what-happens-to-my-smart-lists-that-already-have-the-is-anonymous-filter
After the Winter '16 Release, if you have old Smart Campaigns with a Smart List that has the “Is Anonymous” filter in it, one of two things will happen:
- If the Smart List has the filter “Is Anonymous = False”, then nothing will happen. It is ignored.
- If the Smart List has the filter “Is Anonymous = True”, this campaign will fail and a notification is sent.
I have been using Marketo for a while. How do I know which of my campaigns use the “Is Anonymous” filter? ive-been-using-marketo-for-a-while-how-do-i-know-which-of-my-campaigns-use-the-is-anonymous-filter
Before this change, Marketo sent several weekly notifications to your Notifications inbox with a list of Smart Lists, Smart Campaigns and Reports that use the “Is Anonymous” filter. These can help you identify where you are currently using this filter.
Review them and identify where you have “Is Anonymous” set to True, as these are the campaigns that are affected. Most times, this setting is used for some kind of scoring. See the example above to understand how these campaigns will work now.
I would like more detailed documentation. Where can I find it? id-like-more-detailed-documentation-where-can-i-find-it
Check out these links:
Anonymous Lead Upgrades Overview
Anonymous Lead Upgrades - Changes Inside Marketo UI
Anonymous Lead Upgrades - Customer Action Needed
Anonymous Lead Upgrades - Analytics Reports
Anonymous Lead Upgrades - Release Schedule
Anonymous Lead Upgrades - Under The Hood
Anonymous Lead Promotion to Known Lead - Munchkin V2 Behavior
I have more questions! How do I get them answered? i-have-more-questions-how-do-i-get-them-answered
Visit the Marketo Community. You can also contact Marketo Support. They are happy to answer your questions.