DocumentationMarketo EngageMarketo Guide

Understanding the Program Cost Analysis Area understanding-the-program-cost-analysis-area

Last update: Fri Jul 21 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

The Program Cost Analysis area allows you to analyze the effectiveness of individual programs, or to see summarized results by channel for a given period of time.

Example Business Questions example-business-questions

How many new names did each channel generate per month?

What was my cost per new name by channel per month?

What percentage of the new names generated reached success in a program?

How much did I spend per program per month?

Program Cost Analysis Dimensions and Measures program-cost-analysis-dimensions-and-measures

NOTE
Yellow dots are dimensions and blue dots are measures.

Investment investment

Measure
Description
Cost per Member
Average cost per member of the program
Cost per New Name
Average cost per lead acquired by the program
Cost per Success
Average cost per lead who achieved success in the progression of a program
Cost per Success (New Names)
Average cost per lead acquired by the program AND achieved success in the progression of the program
Program Cost
Total period cost of the program

Membership membership

Measure
Description
% New Names
Percentage of leads who were acquired by a program
Members
Total leads in a program
New Names
Total new names acquired by a program

Program Attributes program-attributes

Dimension
Description
Program Channel
Program Channel
Program Name
Program Name

Program Cost Timeframe program-cost-timeframe

Dimension
Description
Year
Program Cost timeframe
Quarter
Program Cost time frame
Month
Program Cost timeframe

Program Tags program-tags

Measure
Description
Industry
Program Tag
Product Line
Program Tag
Program Owner
Program Tag
Region
Program Tag

Success success

Measure
Description
% Success (New Names)
Percentage of leads who were acquired by the program AND achieved success in the progression of the program
% Success (Total)
Percentage of leads who achieved success in the progression of a program
Success (New Names)
Total number of new names who achieved success in the progression of a program
Success (Total)
Total number of leads who achieved success in the progression of a program
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