DocumentationMarketo EngageMarketo Guide

OP-Scoring-Demographic op-scoring-demographic

Last update: Fri Sep 29 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

This is an example of an advanced (tokenized) Operational Program, utilizing a Marketo Engage Default Program for demographic scoring. View and edit the scoring values under the program’s “My Tokens” tab. Requires custom score field called “Demographic Score.”

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Operational
01 - Member
Operational
Default

Prerequisite Fields prerequisite-fields

Type
Friendly Name
API Name
Score
Demographic Score
DemographicScore

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Smart Campaign
Generic Email Domain
Smart Campaign
Invalid First Name
Smart Campaign
Invalid First Name Updated
Smart Campaign
Invalid Last Name
Smart Campaign
Invalid Last Name Updated
Smart Campaign
Annual Revenue
Smart Campaign
Industry
Smart Campaign
Job Title
Smart Campaign
Number of Employees
Smart Campaign
Source
Folder
Generic Email Domain
Folder
Invalid First Name
Folder
Invalid Last Name

My Tokens Included my-tokens-included

Token Type
Token Name
Value
Score
{{my.Annual Revenue - High}}
+15
Score
{{my.Annual Revenue - Low}}
+5
Score
{{my.Annual Revenue - Mid}}
+10
Score
{{my.Generic Email Domain}}
-2
Score
{{my.Industry - High}}
+10
Score
{{my.Industry - Low}}
+6
Score
{{my.Industry - Mid}}
+8
Score
{{my.Invalid First Name}}
-5
Score
{{my.Invalid First Name Updated}}
+5
Score
{{my.Invalid Last Name}}
-5
Score
{{my.Invalid Last Name Updated}}
+5
Score
{{my.Job Title - High}}
+15
Score
{{my.Job Title - Low}}
+5
Score
{{my.Job Title - Mid}}
+10
Score
{{my.Lead Source - High}}
+20
Score
{{my.Lead Source - Low}}
+8
Score
{{my.Lead Source - Mid}}
+10
Score
{{my.Number of Employees}}
+5

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore

  • Landing Page template with the same name

    • Copy original template - Recommended
    • Use destination template

  • Images with the same name

    • Keep both files - Recommended
    • Replace item in this subscription

  • Email templates with the same name

    • Keep both templates - Recommended
    • Replace existing template

Best Practices best-practices

  • Each campaign built is meant to be an example of the best practice build and not specific to your use cases. Remember to update the Smart Campaigns to address your specific pain points and data challenges.

  • Consider updating the naming convention of this program example to align with your naming convention.

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