DocumentationMarketo EngageMarketo Guide

Managing My Tokens

Last update: April 18, 2025
  • Topics:
  • Tokens

Using tokens can simplify your efforts in Marketo Engage. You can use My Tokens (custom tokens) in flow steps, webhooks, emails, and Landing Pages. Here’s how to make them.

TIP
Learn more about what tokens are already available in Tokens Overview.

Create a local or global My Token

Local My Tokens
  1. In Marketing Activities, select the desired program or campaign folder and click its My Tokens tab.

  2. Drag the desired My Token onto the canvas.

  3. Type a unique name and enter a relevant value.

  4. Click Save.

Global My Tokens
NOTE
Admin permissions required.
  1. Go to the Admin area and select My Tokens.

  2. Drag the desired My Token onto the canvas.

  3. Type a unique name and enter a relevant value.

  4. Click Save.

Edit a My Token

  1. Select the token you wish to edit and click Edit Token.

  2. Make your desired edits. Click Save when done.

Delete a My Token

CAUTION
When you delete a My Token, make sure it isn’t currently referenced in any asset. A blank space will display in any place it’s referenced if deleted.
  1. Select the token you wish to delete and click Delete Token.

  2. Click Delete.

    Related Articles
    • Tokens Overview
    • Understanding My Tokens in a Program
    • Using URLs in My Tokens
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