Attribution Example 1 attribution-example
Read the following scenario and try to determine the numbers that should be in the grid.
- April 11 | Fred is acquired by (Tradeshow)
- April 15 | Margo attends (Webinar) - success
- April 22 | Fred is associated (role) to the opportunity
- April 22 | Opportunity is created for $3,000
Program Name
(Tradeshow)
(Webinar)
(FT) Opty Created
<pre>1</pre><pre>0</pre>(FT) Pipeline Created
<pre>$3,000</pre><pre>$0</pre>(FT) Opty Won
<pre>0</pre><pre>0</pre>(FT) Revenue Won
<pre>0</pre><pre>0</pre>Show Answers
NOTE
Explanation
First is to understand that some types are COUNTS and others are CURRENCY. Opty Created is a count, an integer. Pipeline is a currency. In Marketo, the currency will conform to your admin locale settings.
The reason the Tradeshow received all credit is because Margo was not associated with a role in the opportunity. No role, no credit.
NOTE
Attribution Rules
- Credit is split evenly
- You can’t give more credit than you earned
- You can’t give credit for something that happened in the past
Try all of the examples and you will be an attribution pro!
recommendation-more-help
94ec3174-1d6c-4f51-822d-5424bedeecac