Account-Based Marketing

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  • New Account Discovery (BETA) (star) : Use Account Profiling to discover net-new target accounts for your ABM strategy based on your AI-powered ideal customer profile model. View, select, and import recommended new accounts, along with their AI-based fit and intent data indicators, that do not already exist inside your Marketo Engage lead and account database for ABM targeting. Immediately available for qualifying Account Profiling customers.

Releasing Throughout the Quarter

The following features are on a non-quarterly cycle and will be released throughout the coming months.

Bizible

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  • Marketo Engage Leads Integration: Bring Sales and Marketing together with a unified view of leads across Bizible and Marketo Engage. With this update, Marketo Engage can now be used as an additional lead data source, so you no longer have to wait for leads to sync with the CRM to report on lead generation.
  • Discover Enhancements: Get more from our Discover Boards in Bizible with enhancements developed from customer feedback, like the ability to drill down to transactional records from tiles and attributes, add essential record counts and corresponding cost-per metrics, and add/remove dashboard filters for multiple dashboards. You will also be taken directly to the default dashboard upon login.

Marketo Sky

  • Image Editing: Access Adobe’s editing capabilities without having to leave Marketo Engage. This new functionality allows you to easily do things like enhance, crop, and add text to images directly in Design Studio.

Sales Insight

  • Salesforce Lightning Bulk Actions: Enhance Sales efficiency and keep buyers engaged with the ability to add up to 200 contacts/leads to campaigns and send them Marketo Engage emails in bulk with Salesforce Lightning.
  • Mobile Support for Salesforce1: You now have on-the-go mobile access to all Sales Insight features, like Interesting Moments and Web Activities & Emails, right in the Salesforce1 app.
  • UI Enhancements: Updated interface with enhancements to readability and a design consistent with our Marketo Sky experience.

Sales Connect

  • Grid Components: Optimize your Sales Connect instance with new grid customization functionalities. Choose which columns to display, search for columns, select/deselect all columns, and determine how many rows of data you want to see on each page.
  • Content Lockdown: Maximize brand alignment with a subscription-wide setting that controls whether non-admins have the ability to create and edit templates and campaigns.
NOTE
  • TLS 1.0 & 1.1 Deprecation: In a continued effort to integrate with Adobe’s release structure, we are shifting the deprecation of TLS 1.0 and TLS 1.1 to January 13, 2020. More detailed information can be found here.

  • ITP 2.1+ Munchkin Update: Due to changes to the cookie policy for Safari, Munchkin’s ability to track users across sessions on the same domain will be limited by ITP to either 1 or 7 days based on the browser and browser version used by the visitor. To account for this, we are implementing a new web service to allow Munchkin cookies to be set with a Set-Cookie header via HTTP response. More information about how to implement this new service can be found here.

Product Release Webinar Join us on March 3rd at 11:00AM PT / 2:00PM ET for a live webinar hosted by our product team and learn more about the features included in this release.

Previous pageRelease Notes: October '21
Next pageRelease Notes: Feb '20

Marketo Engage


Marketo Migration to the Adobe Admin Console - (Pre-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 4, 6:00 PM UTC

Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.

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Marketo Migration to the Adobe Admin Console - (Post-Migration)

Experience Cloud Tech Sessions

Tuesday, Mar 11, 4:00 PM UTC

Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!

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