Understanding Ad Network Integrations understanding-ad-network-integrations

Sending audiences to paid media systems in order to target known prospects with personalized display ads to nurture or reactivate them

• Segment by buyer stage, engagement level, and more
• Expand audiences to improve acquisition
• Target email subscribes and non-responders with ads
• Nurture across channels, for example, email and digital ads

Ingesting leads or data from paid media systems into Marketo

• For example, a Facebook user clicks a Subscribe button and provides a name and email address

Uploading offline conversion data to paid media systems, optimizing lead acquisition and nurture efforts

• For example, a person searches, sees and clicks an ad, then fills out a form online. After that, he receives a demo offline and becomes a CRM opportunity. That’s where the advertiser targets him

Retargeting of website visitors, using Web Personalization, to drive them back to your website

• Personalize by segment or vertical