Account-Based Marketing

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  • New Account Discovery Generally Available

    • New Account Discovery is an enhancement to our Account Profiling capability that enables you to discover net-new target accounts for your ABM strategy based on your AI-powered ideal customer profile model. View, select, and import recommended new accounts, along with their AI-based fit and intent data indicators.

Releasing Throughout the Quarter

The following features are on a non-quarterly cycle and will be released throughout the coming months.

Bizible

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  • Marketo Engage Programs Integration: Pull program data directly from Marketo Engage to create touchpoints along the attribution journey in Bizible to appropriately credit email and engagement programs. Enhancement to our Marketo Engage integration.
  • Marketo Engage Activities Integration (BETA): Bring Marketo Engage activity data directly into Bizible to create touchpoints across the customer journey and all attribution models. Examples include lead score changes, interesting moments, email click, or any custom activities. Enhancement to our Marketo Engage integration.
  • Bizible B2B Customer Attributes Integration (BETA): This is an Adobe Experience Cloud integration with Adobe Analytics that allows you to bring select Bizible data directly into Adobe Analytics for more in-depth analysis. Examples include account-based site traffic and content analysis by company name, account attributes, CRM opportunities, and high-value individuals as defined by Bizible attributed revenue and funnel stage.
  • Bizible Discover Filters and Enhancements: Analyze your data with channel, subchannel, campaign, and segment filters across dashboards. Strengthen data visibility with more drill-down attributes. This is an enhancement to our Discover Boards.
  • Activities Sync for Microsoft Dynamics: Attribute sales interactions by bringing in Microsoft Dynamics CRM activities to the touchpoint journey and track events such as calls, appointments, or tasks associated with your leads or contacts. Enhancement to our Microsoft Dynamics CRM integration.

Sales Insight

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  • Insights Dashboard for Salesforce CRM: We’re reimagining our Sales Insight capability with new visibility into upcoming marketing events and campaigns to give sellers the ability to make recommendations more relevant to customers and prospects based on their needs and interests. Sellers can also view both Contact and Account Activity within the timeline and easily access additional activity details. Find more details on how to upgrade your package here.

Announcements

  • ITP 2.1+ RTP Update: Due to changes to the cookie policy for Safari, RTP cookies’ ability to track users across sessions on the same domain will be limited by ITP to either 1 or 7 days based on the browser and browser version used by the visitor. To account for this, we are implementing a new web service to allow RTP cookies to be set with a Set-Cookie header via HTTP response. More information can be found here.

  • Batch Campaign Infrastructure Changes: We are upgrading our batch campaign services throughout the remainder of this year. This will be a seamless update that will not affect any batch campaigns that are in progress and will not result in a change of behavior. No action is required. Find more details in this Nation post.

Deprecations

  • Munchkin Associate Lead: Beginning with the version 159 release of Munchkin JS, a deprecation warning will be logged in the browser console when the Associate Lead method is invoked, indicating that the feature will be removed in a future release.  The full deprecation schedule will be announced at a later date.

Product Release Webinar Watch the recording of our June '20 Product Release Innovations webinar.

Previous pageRelease Notes: Feb '20
Next pageRelease Notes: July '20

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Marketo Migration to the Adobe Admin Console - (Pre-Migration)

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Tuesday, Mar 4, 6:00 PM UTC

Join Adobe's Customer Experience and Identity Team to prepare for a smooth Marketo migration to the Adobe Admin Console. Learn key steps, best practices, and how to avoid roadblocks for a seamless transition.

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Marketo Migration to the Adobe Admin Console - (Post-Migration)

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Tuesday, Mar 11, 4:00 PM UTC

Migrated Marketo to the Adobe Admin Console? Join our webinar to master key features, best practices, and troubleshooting tips. Learn how to manage users,, settings, and more. register now!

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