Interactive Webinars Overview

Last update: 2023-10-19

The Interactive Webinars feature is our built-in webinar platform inside Marketo Engage. No additional tools or integrations required.


Interactive Webinars powered by Adobe Connect is a feature with a built-in integration to Adobe Connect. Your use of Interactive Webinars will be subject to additional terms and conditions. Please review your contract or contact Adobe to inquire about the additional terms and conditions.

What is Interactive Webinars?

Interactive Webinars augment the existing Events and Webinars experience by providing a native and seamless experience for you to create, manage, and deliver events within Marketo Engage. When you create an Interactive Webinar, multiple prebuilt meeting templates are available to choose from, all of which are customizable (you can also create and use custom templates). Attendees can share computer screens/files, chat with one another, broadcast audio and video, and participate in interactive online activities.

Interactive Webinars offers three different licenses, each with various functions and capacities.

After the webinar, access event performance analytics via reports and dashboards containing lead and aggregate engagement data. Interactive Webinar-specific filters and triggers allow you to find specific groups of people that took specific actions (e.g., clicked a link, downloaded an asset, and more).


Do I need a separate subscription to use Interactive Webinars?

No. Only an active Marketo Engage subscription is required to use Interactive Webinars.

What languages are available for Interactive Webinars?

Interactive Webinars is available in all six Marketo-supported languages: English, French, German, Japanese, Portuguese and Spanish. The same languages are supported by Adobe Connect as well during the webinar delivery through Interactive Webinars.

I have exhausted my included number of Interactive Webinars. How do I get more sessions, or more capacity?

You would need to contact the Adobe Account Team (your Account Manager) for assistance.

As a Marketo Admin, can I control which of my Marketo users can create Interactive Webinars?

Yes, you can control which Marketo users get permission to create and deliver Interactive Webinars. This can be accessed through the Interactive Webinars section in the Admin area of your Adobe Marketo Engage instance.

Do I need to associate the webinar powered by Adobe Connect back to the Interactive Webinar Event Program like with Launchpoint Event Programs?

No, Interactive Webinar Event Programs make the association for you.

Are my Interactive Webinars recorded automatically?

They are not. After your webinar begins, click the drop-down next to the name of the webinar and select Record Session.

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