DocumentationMarketo EngageMarketo Guide

Release Notes: October 2024 release-notes-oct-24

Last update: Wed Oct 23 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Below you’ll find all the features included in the October '24 release. Check your Adobe Marketo Engage edition for feature availability.

The Release Notes specifically for Adobe Dynamic Chat can be found here.

AVAILABILITY
Features denoted by a star ( star ) are paid add-ons. Please contact your Marketo Engage representative to learn more.

Standard Release Cycle Features standard-release-cycle-features

The following features fall under the standard release cycle and will start to be released on October 4, 2024, with a phased rollout of remaining features over the subsequent weeks. Release features and dates are subject to change. Please check next to each feature for its status.

Feature
Status
Documention
Enhanced Registration Data in Engagement Dashboard for Interactive Webinars: You can now see which companies have had the most attendance and get the company, title, and industry updated at a lead-level in reports available in the Engagement Dashboard.
Coming Soon
Coming Soon
Tokenization for Interactive Webinars: You're now able to use tokens to promote Interactive Webinars in emails and Landing Pages without having to manually add the webinar details.
Coming Soon
Coming Soon
Smart List "Set to Affect" Count: See how many people will be affected when editing the qualification rules of a Smart Campaign.
Shipped
n/a
My Account button in navigation rail: For those who have migrated to Adobe Identity Management System, a new "My Account" button in the left navigation rail allows configuring your time zone and accessing subscription details.
Shipped
n/a

Email Performance Report Enhancements: Multiple improvements have been made to email reporting metrics and activity tracking, offering additional insights and improving accuracy.

  • Filter deleted and merged people from email performance metrics
  • Emails now classified as aborted after waiting three days for response activity
  • Email opens count as unique open separately for each Smart Campaign
  • Improved email activity tracking through refinement of the tracking pixel location
Shipped
Email Performance Report
Salesforce Sync Backlog Metrics: Monitor sync throughput and backlog trends in order to plan and schedule CRM updates for an optimum sync experience.
Shipped
Salesforce Sync Backlog Metrics

Announcements announcements

  • Rest API access_token Parameter Deprecation: The ‘access_token’ query parameter used to authenticate Marketo REST API calls is being deprecated and will not be available after June 30, 2025. All new and existing integrations should authenticate REST API calls using the ‘Authorization’ header as described here.

  • QR Code Deprecation: On October 4, 2024, the QR code feature used in push notifications and in-app messaging assets will be deprecated. This includes using QR codes for a new test device, as well as creating new assets with QR codes. Deprecating features with lower usage allows us to reallocate their resources to the overall maintenance of Marketo Engage.

  • Munchkin Changes

    • New Version: On September 17, 2024, Munchkin v.164 will begin rolling out to Marketo Engage instances that have the “Munchkin Beta” setting enabled in Admin > Treasure Chest. It’s scheduled to begin rollout to all other instances on October 29. This version updates Munchkin cookie creation. There are no changes in functionality.

    • Characters from URL Removed: ‘Visits Web Page’ and ‘Clicks Link’ activities created by Munchkin JS will now remove non-URL encoded control characters from all URL fields. This change is designed to prevent errors related to propagation of those types of characters into systems that don’t support them, and don’t have a valid use within Marketo Engage.

recommendation-more-help
94ec3174-1d6c-4f51-822d-5424bedeecac