On this page: Learn the essential steps to configure the email channel in Adobe Journey Optimizer, from delegating subdomains and creating IP pools to setting up channel configurations, execution fields, and retries.
Configuring the email channel in Adobe Journey Optimizer is your gateway to creating impactful, personalized email experiences that effectively engage your audience.
This section guides you through the essential configuration steps you need to follow to send emails through Journey Optimizer. You’ll also discover how to set up email headers, personalize settings for multiple brands, enable URL tracking for analytics, and even add one-click unsubscribe links for user convenience. Each topic builds on the last, giving you the tools to fine-tune your email strategy while maintaining control and precision.
To be able to send emails through journeys and campaigns in Journey Optimizer, you need to go through a number of configuration steps. These steps are listed below:
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To ensure optimal deliverability and protect your reputation, start by delegating to Adobe the subdomains you are going to use to send your emails with Journey Optimizer. These subdomains will determine elements such as the web pages to be tracked and the mirror page URLs. Learn more
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Create IP pools to group together IP addresses provisioned with your instance. Learn more
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Create channel configurations and select the Email channel. Learn more
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In each email channel configuration, configure all the technical parameters required to deliver emails. Learn more
- This is where you select the subdomain to use to send the emails and the IP pools to associate with the configuration. Learn more
- The From email prefix and Error email prefix use the currently selected delegated subdomain. Optionally, Sender name and Sender email can identify a different transmitting party (full Sender address, not tied to that subdomain suffix). Learn more
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Complete your email channel configuration by setting up other advanced parameters such as enabling BCC, defining URL tracking for analytics, or adding one-click unsubscribe links for user convenience. Learn more
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Determine which execution fields to use in priority for your recipients when several addresses are available in Adobe Experience Platform. Learn more
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Manage the number of days during which retries are performed before sending email addresses to the suppression list. Learn more
Get Started with Email Configuration
Learn the essential steps to configure email capabilities, including subdomain delegation, IP pools, and suppression list management.
Define Email Configuration Settings
Set up email configurations for deliverability, compliance, and customization with advanced features like BCC, suppression overrides, and URL tracking.
Enable and Configure List Unsubscribe
Learn how to enable the 'List unsubscribe' feature to include one-click unsubscribe URLs in email headers for recipient opt-outs.
Configure Email Header Parameters
Customize sender and reply email addresses, handle errors, and forward emails for effective communication.
Configure URL Tracking for Email Channel
Set up URL tracking parameters to measure the effectiveness of email campaigns and integrate with analytics tools.
Personalized Email Configuration Settings
Set up dynamic subdomains, personalized headers, and URL tracking to deliver tailored email experiences.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page outlines the essential steps to configure the email channel in Journey Optimizer, from delegating subdomains and creating IP pools to setting up channel configurations, execution fields, and retries.
Intents:
- Delegate to Adobe the subdomains used to send emails
- Create IP pools to group the IP addresses provisioned with your instance
- Create channel configurations and select the Email channel
- Configure the technical parameters (subdomain, IP pool, headers) in each email channel configuration
- Set up advanced parameters such as BCC, URL tracking, and one-click unsubscribe links
- Determine which execution fields to use in priority and manage retry days before suppression
Glossary:
- Subdomain delegation: Delegating to Adobe the subdomains used to send emails, which determine elements such as the web pages to be tracked and the mirror page URLs (product-specific)
- IP pool: A grouping of the IP addresses provisioned with your instance (product-specific)
- Channel configuration: The configuration where you select the Email channel and set the technical parameters required to deliver emails (product-specific)
- Execution fields: The fields that determine which recipient email address to use in priority when several addresses are available in Adobe Experience Platform (product-specific)
Guardrails:
- To send emails through journeys and campaigns, you must complete the listed configuration steps.
- Subdomains determine elements such as the web pages to be tracked and the mirror page URLs.
- The From email prefix and Error email prefix use the currently selected delegated subdomain; optionally, Sender name and Sender email can identify a different transmitting party (a full Sender address not tied to that subdomain suffix).
- Retries are performed for a configured number of days before sending email addresses to the suppression list.
Terminology:
- Canonical name: email configuration — Acronym: n/a — variants: email channel configuration, email channel setup
- Synonyms: n/a
- Do not confuse: “From email prefix” / “Error email prefix” (use the delegated subdomain suffix) ≠ “Sender name” / “Sender email” (a full address for a different transmitting party)
FAQ:
- Q: What are the first configuration steps for the email channel? — Delegate your sending subdomains to Adobe, then create IP pools to group the IP addresses provisioned with your instance.
- Q: What do subdomains determine? — Elements such as the web pages to be tracked and the mirror page URLs.
- Q: Where do I set the technical parameters for sending emails? — In each email channel configuration, where you select the subdomain and the IP pools and set up advanced parameters such as BCC, URL tracking, and unsubscribe links.
- Q: What are execution fields for? — To determine which recipient email address to use in priority when several addresses are available in Adobe Experience Platform.