Get started with email configuration get-starte-email-config
Configuring the email channel in Adobe Journey Optimizer is your gateway to creating impactful, personalized email experiences that effectively engage your audience.
This section guides you through the essential configuration steps you need to follow to send emails through Journey Optimizer. You’ll also discover how to set up email headers, personalize settings for multiple brands, enable URL tracking for analytics, and even add one-click unsubscribe links for user convenience. Each topic builds on the last, giving you the tools to fine-tune your email strategy while maintaining control and precision.
To be able to send emails through journeys and campaigns in Journey Optimizer, you need to go through a number of configuration steps. These steps are listed below:
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To ensure optimal deliverability and protect your reputation, start by delegating to Adobe the subdomains you are going to use to send your emails with Journey Optimizer. These subdomains will determine elements such as the web pages to be tracked and the mirror page URLs. Learn more
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Create IP pools to group together IP addresses provisioned with your instance. Learn more
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Create channel configurations and select the Email channel. Learn more
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In each email channel configuration, configure all the technical parameters required to deliver emails. Learn more
- This is where you select the subdomain to use to send the emails and the IP pools to associate with the configuration. Learn more
- The From email prefix and Error email prefix use the currently selected delegated subdomain. Optionally, Sender name and Sender email can identify a different transmitting party (full Sender address, not tied to that subdomain suffix). Learn more
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Complete your email channel configuration by setting up other advanced parameters such as enabling BCC, defining URL tracking for analytics, or adding one-click unsubscribe links for user convenience. Learn more
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Determine which execution fields to use in priority for your recipients when several addresses are available in Adobe Experience Platform. Learn more
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Manage the number of days during which retries are performed before sending email addresses to the suppression list. Learn more
Get Started with Email Configuration
Learn the essential steps to configure email capabilities, including subdomain delegation, IP pools, and suppression list management.
Define Email Configuration Settings
Set up email configurations for deliverability, compliance, and customization with advanced features like BCC, suppression overrides, and URL tracking.
Enable and Configure List Unsubscribe
Learn how to enable the 'List unsubscribe' feature to include one-click unsubscribe URLs in email headers for recipient opt-outs.
Configure Email Header Parameters
Customize sender and reply email addresses, handle errors, and forward emails for effective communication.
Configure URL Tracking for Email Channel
Set up URL tracking parameters to measure the effectiveness of email campaigns and integrate with analytics tools.
Personalized Email Configuration Settings
Set up dynamic subdomains, personalized headers, and URL tracking to deliver tailored email experiences.