On this page: Learn how to import an audience from a CSV file using the Adobe Experience Platform Audience Portal and map its identity attribute to customer profiles.
Adobe Experience Platform Audience Portal allows you to import an audience using a CSV file.
During the custom upload process, specify the CSV attribute to use as the identity and the profile identity it maps to. This establishes a link between the audience data and the profile. If the CSV file contains an identity value not found in the profile, a new profile is created with that identity value.
Detailed information on how to import audiences is available in Adobe Experience Platform Segmentation Service documentation.
Learn how to upload audiences in CSV format in video:
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- TL;DR: This page explains how to import an audience from a CSV file using the Adobe Experience Platform Audience Portal and map its identity attribute to customer profiles.
Intents:
- Import an audience from a CSV file using the Audience Portal
- Specify which CSV attribute to use as the identity and the profile identity it maps to
- Understand what happens when a CSV identity value is not found in the profile
- Understand Incremental read behavior for custom upload and other external audiences
Glossary:
- Custom Upload: Importing an audience into Adobe Experience Platform from a CSV file using the Audience Portal (product-specific)
- Audience Portal: The Adobe Experience Platform area used to import the CSV audience (product-specific)
- Incremental read: A toggle setting that, for custom upload and other external audiences, is not functionally supported today (product-specific)
Guardrails:
- During the custom upload process, you specify the CSV attribute to use as the identity and the profile identity it maps to, establishing a link between the audience data and the profile.
- If the CSV file contains an identity value not found in the profile, a new profile is created with that identity value.
- For custom upload (CSV) and other external audiences, Incremental read is not functionally supported today; on each recurrence the entire audience is retrieved, regardless of the Incremental read toggle setting.
Terminology:
- Canonical name: Custom Upload — Acronym: n/a — variants: CSV upload, custom upload audience
- Synonyms: “Custom upload” = “CSV file import”
- Do not confuse: “Incremental read” (toggle setting) ≠ “entire audience retrieval” (actual behavior on each recurrence for these audiences)
FAQ:
- Q: How do I import a custom audience? — Import it from a CSV file using the Adobe Experience Platform Audience Portal.
- Q: What happens if a CSV identity value is not in the profile? — A new profile is created with that identity value.
- Q: Is Incremental read supported for custom upload audiences? — No; it is not functionally supported today, and the entire audience is retrieved on each recurrence regardless of the toggle setting.