Adobe Journey Optimizer Documentation cjm-documentation

What’s new

Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.

June release is live!

Discover new features and improvements coming with Adobe Journey Optimizer May release.

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Reporting with Customer Journey Analytics (Beta)

Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability.

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AI Assistant

The AI Assistant is a user interface feature that you can use to navigate and understand Adobe concepts and get operational insights for your specific environment.

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Content fragments

Fragments can now be edited, and changes can be propagated across all live journeys and campaigns where they are used.

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Start with the basics

Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role.

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.

Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement.

Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience.

Explore the documentation

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Customer's experience
Journeys - Campaigns - Landing pages - Reporting - Decision management
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Configuration
administration

Channel surfaces - Configure journeys - Access control - Sandboxes management
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Communication channels
Email - SMS - In-app - Push notifications - Direct mail - Web
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Content management
Assets/images - Personalization - Reusable & dynamic content - Test & preview content
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Profiles & audiences
Audiences - Profiles - Identities - License usage - Privacy management
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Data management
Schemas - Datasets - Queries

Additional resources

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