Adobe Journey Optimizer Documentation cjm-documentation

What’s new

Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.

October '24 release

October release is now live, including Email Content Locking, Integration with Movable Ink, Code-based and Web experiences in journeys. Previously in Limited Availability (LA), the following capabilities are now available to all: Email configuration personalization, Approvals policies, Content experimentation, Improved reporting experience, Multilingual content, and more.

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AI Assistant

✨ Immerse yourself in a hands-on experience with our AI Assistant Content Accelerator live feature preview, designed to let you explore its features firsthand and fully understand its capabilities.

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Reporting with CJA

Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability.

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Web experiences in journeys

With the Web channel, Adobe Journey Optimizer allows you to personalize the web experience you deliver to your customers through inbound web journeys. The Web channel is now available in the journey canvas.

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Start with the basics

Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role.

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.

Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement.

Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience.

Explore the documentation

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Customer's experience
Journeys - Campaigns - Landing pages - Reporting - Decision management
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Configuration
administration

Channel surfaces - Configure journeys - Access control - Sandboxes management
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Communication channels
Email - SMS - In-app - Push notifications - Direct mail - Web
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Content management
Assets/images - Personalization - Reusable & dynamic content - Test & preview content
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Profiles & audiences
Audiences - Profiles - Identities - License usage - Privacy management
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Data management
Schemas - Datasets - Queries

Additional resources

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