Documentation Journey Optimizer Journey Optimizer Guide

Adobe Journey Optimizer Documentation

Last update: February 13, 2025

What’s new

Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.

February release is now live! Check the Release notes to discover new capabilities and improvements.

✨ Immerse yourself in a hands-on experience with our AI Assistant live feature preview, designed to let you explore its features firsthand and fully understand its capabilities.

Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability.

With the Web channel, Adobe Journey Optimizer allows you to personalize the web experience you deliver to your customers through inbound web journeys. The Web channel is now available in the journey canvas.

Start with the basics

Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role.

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.

Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement.

Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience.

Explore the documentation

Customer's experience Journeys - Campaigns - Landing pages - Reporting - Decision management	Configuration administration Channel surfaces - Configure journeys - Access control - Sandboxes management	Communication channels Email - SMS - In-app - Push notifications - Direct mail - Web
Content management Assets/images - Personalization - Reusable & dynamic content - Test & preview content	Profiles & audiences Audiences - Profiles - Identities - License usage - Privacy management	Data management Schemas - Datasets - Queries