DocumentationJourney OptimizerJourney Optimizer Guide

Adobe Journey Optimizer Documentation

Last update: Tue May 13 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

What’s new

Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Visit the documentation updates page to stay up-to-date with the latest changes in the product documentation.

April '25 release

April release is now live! Check the Release notes to discover new capabilities, changes and improvements.

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Adobe Express integration

Adobe Journey Optimizer now integrates with Adobe Express, enabling you to seamlessly connect your creative assets with journey orchestration.

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AI Assistant

✨ Immerse yourself in a hands-on experience with our AI Assistant live feature preview, designed to let you explore its features firsthand and fully understand its capabilities.

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Reporting with CJA

Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability.

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Start with the basics

Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role.

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.

Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement.

Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience.

Explore the documentation


Customer's experience
Journeys - Campaigns - Landing pages - Reporting - Decision management

Configuration
administration

Channel surfaces - Configure journeys - Access control - Sandboxes management

Communication channels
Email - SMS - In-app - Push notifications - Direct mail - Web

Content management
Assets/images - Personalization - Reusable & dynamic content - Test & preview content

Profiles & audiences
Audiences - Profiles - Identities - License usage - Privacy management

Data management
Schemas - Datasets - Queries

Additional resources

Adobe Journey Optimizer
Tutorials - Product description - Security overview (PDF) - APIs reference - Journey Optimizer Schema Dictionary
Adobe Experience Platform
Documentation - Developers resources
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