Get started with push notification gs-push-notification
Push notifications help you reach your mobile app users and web visitors at any time, especially when they are not actively using your app or browsing your website. Push notifications may help you achieve a variety of use cases such as providing updates about your service, ask a user to take action, alert the user to a new deal, etc. Device platforms require opt-in before end-users may receive or view your notifications. User opt-in may be received as early as after the app is launched for the first time post-install, or in a subsequent session or workflow as appropriate.
Journey Optimizer supports push notifications and helps you send highly relevant notifications at industry-leading throughput rates. Push notifications may include personalization and Journey-based context in order to leverage data insights your brand has with Adobe Experience Cloud.
Push notifications can be created:
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In a Journey: Once you added a Push activity in your journey, and defined basic settings, use the Actions: Push right pane to create the content for the Push notifications. Learn how to create a journey
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In a Campaign: Once you created a campaign, select Push notification as your action and define basic settings. Learn how to create an action campaign | an API-triggered campaign | an orchestrated campaign
Use the dedicated tabs to define the push notification settings for iOS, Android, and Web platforms.
