On this page: Configure the campaign action by selecting a channel and channel configuration along with optimization and multilingual content, add multiple inbound actions, or use channel optimization to automatically select the best outbound channel for each customer, so your campaign delivers the right experiences across channels.
Use the Actions tab to select a channel configuration for your message and configure additional settings such as tracking, content experiment, or multilingual content.
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Choose the channel
Navigate to the Actions tab, click the Add action button and select the communication channel.
note NOTE For more information on the supported channels, refer to the table in this section: Channels in journeys & campaigns. Available channels vary based on your licensing model and add-ons. If you select an inbound channel (Code-based experience, In-app message, Content Card or Web action), you can add more inbound actions - for a total of up to 10 actions in a single campaign. Learn how
If you select multiple outbound channels (Email, Push, Mobile), you can use channel optimization to automatically select the best channel for each customer at send time. Learn how
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Select a channel configuration
A configuration is defined by a System Administrator. It contains all the technical parameters for sending the message, such as header parameters, subdomain, mobile apps, etc. Learn how to set up channel configurations
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Leverage Optimization
Use the Optimization section to run content experiments, leverage targeting rules, or use advanced combinations of both experimentation and targeting. These different options and the steps to follow are detailed in this section.
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Add multilingual content
Use the Languages section to create content in multiple languages within your campaign. To do so, click the Add languages button and select the desired Language settings. Detailed information on how to set up and use multilingual capabilities are available in this section.
Additional settings are available depending on the selected communication channel. Expand the sections below for more information.
Use this option when a campaign needs email values that differ from the selected channel configuration, without creating another configuration. You can override only the fields needed for that action while keeping the rest of the configuration unchanged.
Rapid delivery mode is a Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. Rapid delivery is used when delay in message delivery is business-critical, when you want to send an urgent push alert on mobile phones, for example a breaking news to users who have installed your news channel app. Learn how to enable Rapid delivery mode for Push notifications on this page.
For more information on performances when using Rapid delivery mode, refer to Adobe Journey Optimizer product description.
Add multiple inbound actions multi-action
To simplify the orchestration of your campaign, you can define several inbound actions inside a single campaign, each action containing a specific content.
This capability enables you to deliver various Code-based experiences, In-app messages, Content Cards or Web actions to different locations at the same time, without the need to create multiple campaigns. It makes the deployment of your campaign easier and allows for smoother reporting, with all the data consolidated into one single campaign.
For example, you can send a code-based experience to multiple endpoints with slightly different contents. To do this, create multiple code-based actions within the same campaign, each with a different endpoint configuration.
To define several inbound actions in a campaign, follow the steps below.
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Select an inbound action (Code-based experience, In-app message, Content Card or Web) from the Actions section.
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Select the channel configuration and define a specific content for that action.
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Use the Add action button to select another inbound action from the drop-down list.
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Proceed similarly to add more actions. You can add up to 10 inbound actions in a campaign.
Once the campaign is live, all actions are activated simultaneously.
Next steps next
Once your campaign action is ready, you can design its content. Learn more
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.
Intents:
- Select a channel and a channel configuration for a campaign message
- Add up to 10 inbound actions in a single campaign
- Use channel optimization when selecting multiple outbound channels
- Run content experiments or use targeting rules from the Optimization section
- Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings
Glossary:
- Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
- Inbound channels: Code-based experience, In-app message, Content Card, Web action.
- Outbound channels: Email, Push, Mobile (Mobile message).
- Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
- Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
- Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)
Guardrails:
- A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
- Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
- Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
- Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
- Action tracking applies to Email and Mobile.
- Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
- Once the campaign is live, all actions are activated simultaneously.
Applicability:
- Available channels vary based on the licensing model and add-ons.
Terminology:
- Canonical name: Campaign action
- Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
- Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)
FAQ:
- Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
- Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
- Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
- Q: Who defines the channel configuration? — A System Administrator.
- Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.
Examples:
- Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
- Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.
Related pages:
- Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
- Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
- Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
- Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
- Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
- Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
- Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
- Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
- Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
- In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
- Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)