Documentation Journey Optimizer Journey Optimizer Guide

Get started with Adobe Journey Optimizer communication channels

Last update: November 22, 2024

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In today’s dynamic marketing landscape, effectively reaching your audience across various platforms is essential for building lasting relationships and driving engagement. This section provides a comprehensive overview of the communication channels available within Adobe Journey Optimizer, helping you to understand how to utilize each channel effectively in your marketing strategies.

Inbound & outbound channels

Understanding the difference between inbound and outbound channels is crucial for optimizing your communication strategy:

Inbound Channels: These channels allow customers to initiate interactions. Examples include in-app messaging and web-based interactions, where users can engage with content on their own terms.
Outbound Channels: These involve sending messages to customers without prior interaction. Examples include email campaigns and push notifications, where you proactively reach out to your audience.

Leveraging both types of channels effectively can enhance customer experiences and drive engagement.

Available channels

Adobe Journey Optimizer offers a variety of communication channels to engage with your audience effectively. Here’s a list of the channels you can leverage:

Outbound channels
- Email: Deliver personalized messages directly to your customers’ inboxes.
- SMS/MMS: Send text messages to reach users on their mobile devices.
- Push Notification: Engage users with instant notifications on their devices, driving immediate action.
- Direct Mail: Utilize physical mail to create a tangible connection with your audience.
Inbound channels
- In-app: Communicate with users within your mobile or web applications to enhance their experience.
- Web: Use web-based messaging to interact with users browsing your site.
- Code-based Experience: Implement custom experiences through coding for unique engagement opportunities.
- Content Cards: Share dynamic content directly within your applications or websites to keep users informed and engaged.

Leveraging channels in journeys & campaigns

In Adobe Journey Optimizer, you can leverage communication channels in two primary contexts:

Journeys: Create seamless customer experiences across multiple touchpoints. Automate interactions based on user behavior and preferences, ensuring timely and relevant communications that guide users through their journey with your brand.
Campaigns: Deploy a specific marketing campaigns that utilizes a given channel to achieve targeted objectives. Whether promoting a new product or driving seasonal sales, campaigns enable you to craft focused messaging strategies tailored to your audience.

Let’s get started! Click on the channels below to dive deeper into each one and discover how to leverage them effectively in your marketing strategy.