Get started with direct mail create-direct

Direct mail is an offline channel that allows you to personalize and generate the extraction files required by third-party direct mail providers to send mail to your customers.

When creating a direct mail campaign or journey, Journey Optimizer automatically generates a file containing all the targeted profiles and selected data, such as postal addresses and profile attributes. This file is sent to the server of your choice so that it is accessible by your chosen third-party direct mail provider, who will handle the actual mailing process for you.

You will need to work with your chosen third-party direct mail provider to obtain any required consents from you customers, if applicable, so that your customers can receive mail from you.

Your use of mailing services is subject to additional terms and conditions from the applicable third-party direct mail provider. Adobe does not control and is not responsible for your use of third-party products. For any issues or requests for assistance related to the mailing of your direct mail campaign, contact your chosen third-party direct mail provider.

Before you start before-you-start

Before you create direct mail messages, configure file routing and a direct mail channel configuration. You also need audiences and profile data (such as postal addresses) in Adobe Experience Platform.

The main steps to send direct mail messages are as follows:

Additional resources additional-resources

How-to video how-to-video

Learn how to leverage the Direct Mail channel in Adobe Journey Optimizer to automate and schedule direct mail deliveries within your journeys.

For a written walkthrough of the same steps, see the direct mail channel tutorials.

For common questions about direct mail, see the Additional resources section above.