On this page: Get started with the email channel in Adobe Journey Optimizer and learn how to create, design, personalize, and preview email messages in journeys and campaigns using the Email Designer.
Use Journey Optimizer to send email messages to your customers. You can create, personalize, and preview messages in the Email Designer.
Email deliveries can be created:
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In a Journey: once you added an Email activity to your journey, and defined basic settings, use the Actions: Email right pane to create the content for the message. Learn how to create a journey
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In a Campaign: once you created a campaign, select Email as your action and define basic settings. Learn how to create an action campaign | an API-triggered campaign | an orchestrated campaign
Additional resources
- Create an email - Learn how to create email messages in campaigns and journeys with step-by-step instructions.
- Design email content - Discover the different ways to design your email content, from scratch or using templates.
- Email configuration - Understand how to configure email settings including email surfaces, subdomains, and IP pools.
- Email personalization and styling - Master styling techniques including custom CSS, alignment, padding, and dark mode support.
- Track and monitor emails - Learn how to track message opens, clicks, and manage URL tracking for performance analysis.
- Email channel tutorials - Explore step-by-step video tutorials on email features and best practices.