Email opt-out management email-opt-out

When sending messages from journeys or campaigns, you must always ensure that customers can unsubscribe from future communications. Once unsubscribed, the profiles are automatically removed from the audience of future marketing messages. Learn more about privacy & opt-out management

To insert an unsubscription link in your email content, you can:

When a recipient clicks the opt-out link, their unsubscribe request is processed accordingly.

To check that the corresponding profile’s choice has been updated, go to Experience Platform and browse to that profile. In the Attributes tab, you can see the value for choice has changed to no. Learn more about consent processing in the Experience Platform documentation.

One-step opt-out opt-out-one-step

With Adobe Journey Optimizer, you can configure your email configuration settings with an auto-generated one-click unsubscribe URL and mailto address in the email header, or include a one-click opt-out URL in your email body.

One-click unsubscribe URL in the email header unsubscribe-header

The one-click list unsubscribe URL is an unsubscribe link or button displayed next to the email sender information and lets recipients instantly opt out of your mailing lists with a single click. Learn how to manage the List unsubscribe option in this section.

One-click opt-out from the email content one-click-opt-out

To set a personalized unsubscribe URL, insert a one-click opt-out link into the email message content and enter the URL of your choice, as described below:

Two-step opt-out opt-out-external-lp

The standard opt-out mechanism relies on two steps: the subscriber clicks the opt-out link in an email, then they are redirected to an opt-out landing page to confirm their unsubscription.

To implement this unsubscription mode, you must create and publish an opt-out landing page, and add an unsubscription link in your email messages, with a link to the landing page. These steps are outlined below.

Prerequisites prereq-lp

To set up a two step opt-out mechanism, you must create your own unsubscription landing pages. The first landing page will be linked from your message and must contain a call-to-action button. A confirmation message should display when the user clicks on the button.

Learn how to create a landing page in Adobe Journey Optimizer to manage unsubscriptions on this page.

You can also use an external landing page. In that case, configure the API to send the information to Adobe Journey Optimizer when a recipients has unsubscribed.

{
   "marketing": [
       {
            "type": "email",
            "choice": "no",
            "scope": "channel"
        }
    ],

}

Add an unsubscribe link add-unsubscribe-link

You first need to add an unsubscribe link into a message. To do this, follow the steps below:

Understand the unsubscribe flow send-message-unsubscribe-link

Once you configured the unsubscribe link to your landing page, your can complete and send your message to your subscribers.

For the entire landing page opt-out flow to complete successfully, the following events are expected to occur in order:

This event sequence ensures that the unsubscription process is properly tracked and the profile’s consent preferences are accurately reflected in the system. If any step in this flow is missing or occurs out of order, it may indicate an issue with the opt-out implementation that should be investigated.