DocumentationJourney OptimizerJourney Optimizer Guide

Get started with web channel

Last update: Wed May 14 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Topics:
  • Web Channel

CREATED FOR:

  • Beginner
  • User

Journey Optimizer allows you to visually author and deliver personalized web experiences to your customers.

Through an intuitive visual interface, use the web channel to modify your web properties easily to experiment, optimize and personalize your end-user campaigns.

If you are already using outbound channels for message delivery, such as email, SMS or push notifications, you can leverage the inbound web channel to offer a truly personalized experience that spans across all channels.

Once you created a journey or campaign, select Web as your action and define basic settings. For more information on how to configure your journey/campaign, refer to this page.

NOTE
If this is your first time creating a web experience, make sure you follow the prerequisites described in this section.

Discover the detailed steps to create a web campaign in this video.

Lead

Prerequisites

Infrequent

Create a web experience

Validation

Author web pages

Validation

Reporting

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