On this page: Learn how to monitor your live web experiences in Adobe Journey Optimizer by checking the web reports and setting up click tracking on specific page elements.
Check the web reports check-web-reports
Once your web experience is live, you can check the Web tab of the Journey report and Campaign report to compare elements such as the number of impressions, click rate and number of engagements with your web page.
To further improve your web experience monitoring, you can also track the clicks on any specific element of your website. This allows you to display the number of clicks on that element in the web reports. Learn how
Use click tracking use-click-tracking
The web designer allows you to select any element of your website and track the clicks on that element.
This information can be useful to improve your website users’ experience. For example, if the web reports show that many users click an element that is not actually clickable, you may want to add a link to that element.
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Select an element in your page and choose Click track element from the contextual menu.
note NOTE Any item, clickable or not, can be selected. -
The corresponding tracked action automatically displays in the Click track pane on the left.
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Add a meaningful label to manage all your tracked elements and find them easily in the reports. The CSS selector field shows information to locate the selected element.
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Repeat the steps above to select as many other elements as you need for click tracking. The corresponding actions are all listed on the left pane.
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To remove click tracking on an element, select the corresponding delete icon.
Once your campaign is live, you can check the number of clicks for each element in the campaign web live report and Customer Journey Analytics report.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to monitor live web experiences in Journey Optimizer by checking the web reports and setting up click tracking on specific page elements.
Intents:
- Check the Web tab of the Journey report and Campaign report for a live web experience
- Compare metrics such as impressions, click rate, and engagements
- Set up click tracking on any element of a web page from the web designer
- Add labels to tracked elements to find them in the reports
- Remove click tracking from an element
- Review the number of clicks per element once the campaign is live
Glossary:
- Click tracking: A web designer capability that tracks clicks on any selected element of a website so the number of clicks appears in the web reports (product-specific)
- Click track element: The contextual menu option used to start tracking clicks on a selected element (product-specific)
- Click track pane: The left pane where tracked actions automatically display and are managed (product-specific)
- Web reports: The Web tab of the Journey report and Campaign report showing metrics such as impressions, click rate, and engagements (product-specific)
Guardrails:
- Web reports are available once the web experience is live.
- Any item on the page, clickable or not, can be selected for click tracking.
- Add a meaningful label to each tracked element to manage them and find them easily in the reports.
- The number of clicks per element is available in the reports once the campaign is live.
Terminology:
- Canonical name: click tracking — Acronym: n/a — variants: click track element, Click track pane
- Synonyms: “web reports” = “Web tab of the Journey report and Campaign report”
- Do not confuse: “Click track element” (contextual menu option to track clicks) ≠ “click rate” (a metric shown in the web reports)
- Do not confuse: campaign web “live report” ≠ “Customer Journey Analytics report” (both used to check clicks per element once the campaign is live)
FAQ:
- Q: Where do I check web experience performance? — In the Web tab of the Journey report and Campaign report, once the web experience is live.
- Q: What metrics can I compare in the web reports? — Elements such as the number of impressions, click rate, and number of engagements with your web page.
- Q: How do I set up click tracking? — Select an element in the page, choose Click track element from the contextual menu, and add a meaningful label; the tracked action displays in the Click track pane.
- Q: Can I track a non-clickable element? — Yes, any item, clickable or not, can be selected for click tracking.
- Q: How do I remove click tracking from an element? — Select the corresponding delete icon.