On this page: Assign priority scores to journeys, campaigns, and inbound actions so you can control which communication takes precedence when a profile qualifies for more than one.
Journey Optimizer allows you to assign a priority score to a journey, a campaign or to an inbound channel action within the journey Action activity.
Priority is essential to prioritize a journey, campaign, or action when there is an imposed constraint (such as a frequency cap).
In situations where a customer qualifies for many journeys, campaigns, or communications and you want to be selective as to which they should enter and receive, you should utilize this field.
Assign priority scores to journeys & campaigns priority-journey-campaign
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Assigning a priority score is crucial for inbound communication such as Web, Mobile, & In-App. If you have multiple campaigns using the same channel configuration (e.g. a banner on the top of your web page), this could be problematic as only content from one campaign can feasibly be shown. The priority score is where you will insert your preference for which campaign should be shown when the recipient may qualify for more than one campaign.
To assign a priority score to a journey or campaign, enter a numeric value (from 0-100) in the Priority score field located in the journey or campaign properties. The higher the number, the higher the priority.
If you were authoring this campaign and wanted to make sure that this campaign content is shown, you would give it a score of 100.
Assign priority scores to inbound channel actions priority-action
Journey Optimizer also allows you to assign a priority score to inbound channel actions within the Action activity.
This allows you to prioritize an inbound action when there are multiple journey actions or campaigns using the same channel configuration.
In the Conflict management section, the Use journey priority option is selected by default, meaning the priority score for the action is inherited from the overall priority score for the journey.
To assign a priority score to the inbound actions defined in the Action activity, unselect the Use journey priority option and enter a numeric value (from 0-100) in the Priority field. The higher the number, the higher the priority.
How-to video video
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- TL;DR: This page explains how to assign a priority score (0-100) to a journey, campaign, or inbound channel action so the most important communication takes precedence when a profile qualifies for more than one under a constraint such as a frequency cap.
Intents:
- Assign a priority score to a journey or campaign in its properties
- Assign a priority score to an inbound channel action in the Action activity
- Ensure a specific communication is shown by giving it the highest score
- Override the inherited journey priority for an action by unselecting Use journey priority
Glossary:
- Priority score: A numeric value from 0-100 assigned to a journey, campaign, or action; the higher the number, the higher the priority (product-specific)
- Use journey priority: Option, selected by default, that inherits the action’s priority from the overall journey priority score (product-specific)
- Conflict management: Section of the Action activity where the action priority is set (product-specific)
- Inbound channel action: A web, in-app, or code-based action within the Action activity that can take a priority score (product-specific)
Guardrails:
- Enter a numeric value from 0-100 in the Priority score field; the higher the number, the higher the priority.
- In campaigns, priority score is available for the web, in-app, and code-based inbound channels only.
- In the Action activity, priority score is available for the web, in-app, and code-based inbound channels only.
- If two journeys or campaigns have the same priority score, the system does not have a tie-breaking mechanism; ensure priority scores are unique to avoid conflicts.
- In the Action activity, Use journey priority is selected by default, so the action inherits the journey’s priority score until you unselect it.
Terminology:
- Canonical name: priority score — Acronym: n/a — variants: priority, Priority score
- Synonyms: none
- Do not confuse: “priority score” (a static 0-100 value setting precedence) ≠ “ranking formula” (a dynamic expression that ranks journeys)
- Do not confuse: journey or campaign “Priority score” ≠ action “Priority” (which by default inherits the journey score via Use journey priority)
FAQ:
- Q: What range can a priority score take? — A numeric value from 0-100, where the higher the number, the higher the priority.
- Q: How do I make sure a specific campaign is shown? — Give it a score of 100.
- Q: What happens if two items share the same priority score? — The system has no tie-breaking mechanism, so ensure priority scores are unique.
- Q: On which channels is priority score available? — The web, in-app, and code-based inbound channels only.
- Q: How does an action get its priority? — By default it inherits the journey priority via Use journey priority; unselect that option to set a separate value from 0-100.