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Assign priority scores to journeys & campaigns priority
Journey Optimizer allows you to assign a priority score to a journey or campaign. Priority is essential to prioritize a journey, campaign, or action when there is an imposed constraint (such as a frequency cap). In situations where a customer qualifies for many journeys, campaigns, or communications and you want to be selective as to which they should enter and receive, you should utilize this field.
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Assigning a priority score is crucial for inbound communication such as Web, Mobile, & In-App. If you have multiple campaigns using the same channel configuration (e.g. a banner on the top of your webpage), this could be problematic as only content from one campaign can feasibly be shown. The priority score is where you will insert your preference for which campaign should be shown when the recipient may qualify for more than one campaign.
To assign a priority score to a journey or campaign, enter a numeric value (from 0-100) in the Priority score field located in the journey or campaign properties. Please note, the higher the number, the higher the priority. If you were authoring this campaign and wanted to make sure that this campaign content is shown, you would give it a score of 100.
For situations where two campaigns have the same priority score, the campaign which was activated first will be shown.