Journey Optimizer Tutorials
Journey Optimizer helps companies deliver connected, contextual, and personalized experiences to their customers. The customer journey is the entire process of a customer’s interactions with the brand, from the first moments of contact until the customer exits the site.
This user guide contains videos and tutorials on features and capabilities of Adobe Journey Optimizer. Practice what you have learned by taking the Journey Optimizer Challenges.
Latest Experience League Live events
- Summer Spotlight - Three must try features in Adobe Journey Optimizer
Supercharge your customer engagement this summer with Adobe Journey Optimizer’s three features: journey experimentation, frequency capping, and multi-lingual messaging. - New Code-Based Experience Channel in Journey Optimizer
Learn how to activate inbound surfaces and granular personalization control with developer-centric actions.
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Journey Optimizer Overview Part 1 This video shows how brands can use Adobe Journey Optimization to deliver personalized omni-channel journeys to their consumers. |
Journey Optimizer Overview Part 2 This video shows how brands can use Adobe Journey Optimizer's decision management capabilities, real-time segment qualification, and business event management to take their consumer journeys to new heights. |
Introduction to the decision management capabilities The video covers the business challenges decision management capabilities solves, its key capabilities, the basic architecture, and its main use cases. |
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Use Case - Transactional Journey Understand the applicable use cases for transactional journeys. Learn how to build transactional journeys and which best practices to apply. |
Use contextual event information for personalization Learn how to use contextual event information from a journey to personalize a message. |
Learn the difference between live and global reports, how to access and analyze the journey- and the message-specific reports, and how to modify the report dashboards. |
