Journey Optimizer challenges - Introduction and prerequisites

Challenges provide a scenario and the requirements needed to practice what you learned. Challenges help you evaluate your skill level and identify knowledge gaps.

Each challenge in this section addresses a unique use case that you implement. The target audience (persona), and the required skills are listed at the beginning of each challenge.

Prerequisites

Verify that the following prerequisites are met.

System requirements

Access rights

You need the following access rights:

Required actions

The story

Luma is a fictional athletic apparel company, with stores in multiple countries, an online presence with a website, and mobile apps. Luma uses Adobe Journey Optimizer to deliver connected, contextual, and personalized experiences to their customers.

Luma is looking to promote its latest apparel and gear collection and to drive sales for existing customers. You have been hired to implement the Luma marketing and retention campaigns in Journey Optimizer.

Your challenges

Create a summer collection announcement

Create a journey that sends a summer collection announcement email to an audience of existing customers.

Required skills:

• Create segments

• Read segment

• Import HTML email content

Create a loyalty status welcome email

Send an email when a loyalty customer moves to a new tier to congratulate and inform them of their new benefits.

Required skills:

• Create segments

• Segment qualification

• Import and author HTML email content

Create an order confirmation

Test your knowledge on how to create and personalize transactional messages

Required skills:

• Create email content with the message editor

• Use contextual event information for personalization

• Use helper functions for personalization