Harmonize Audiences in Experience Ecosystems - Federated Audience Composition in Experience Platform
Learn about how Federated Audience Composition provides a comprehensive approach to audience curation and activation with Real-Time CDP and Journey Optimizer.
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Gain expanded access to enterprise data warehouses to compose audiences and power brand-initiated and in-the-moment experiences.
In this session you will learn how to:
- Access critical warehouse-based datasets without copying underlying data to minimize duplication.
- Compose and enrich high-value audiences using warehouse-based datasets.
- Activate those audiences across multiple channels to support low latency use cases and power personalized experiences.
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