Content Analytics - Optimize performance with AI insights
Originally airing on May 28, 2025, our experts discussed the transformative world of content analytics, powered by Adobe’s cutting-edge AI technology. Content Analytics revolutionizes the way you measure, understand, and optimize content performance.
In this session, we explored:
- How AI analyzes assets (images) and experiences (text, CTAs) to pinpoint what resonates with your audience.
- How to identify underutilized assets, reduce content fatigue, and optimize budgets by connecting content to KPIs like conversions and downloads.
- Discovered how Content Analytics reveals audience preferences to tailor experiences for users.
- Explored new Adobe tools, like asset thumbnails and detailed views, to visualize and act on content insights.
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