Introduction to Content Analytics
- Topics:
- Use Cases
CREATED FOR:
- Beginner
- Leader
- User
Measuring content performance can be challenging, often leading to guesswork and inefficiencies. Content Analytics eliminates the guesswork by providing deep insights into what makes content effective—whether it’s tone, imagery, color, or messaging. It answers key questions like what drives engagement and how content can be optimized.
For more information, review the Content Analytics documentation.
Introduction
Content Analytics uses AI and Experience Platform infrastructure to reveal what makes content effective. Teams can better optimize engagement, drive conversions, and make smarter, data-backed decisions.
How it works
Content Analytics - How it works
Learn how Content Analytics works with Customer Journey Analytics and Experience Platform.
Setup
Content Analytics - Create configuration
Learn how to use the Content Analytics guided workflow. It simplifies the setup process for Marketers, enabling efficient data collection, processing, and reporting within Customer Journey Analytics.
Content Analytics - Edit configuration
Efficiently edit Content Analytics configurations by adjusting names, data views, and experience capture settings. This action automatically updates metrics and performs fine-tuning via the Content Analytics Tags extension for optimized insights.