Customer Journey Analytics tutorials
Welcome to the Customer Journey Analytics tutorials Site. Using these tutorials along with the documentation will give you a better understanding how to use Adobe Analytics to gain multi-channel customer insights faster than ever. To get started,
- See the “What’s New” section below for the latest goodies
- Staff Picks highlights some of our favorite content
- Explore the content by topic and subtopic in the left navigation
- Use the search field at the top of the page if you know what you are looking for
Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common customer ID, finally allowing you to do attribution, segmentation, flow, fallout, etc. across your entire customer data set.
What's new
- Analysis Workspace Templates
Don't want to start from scratch? Learn how to start your analysis in Workspace with a Workspace template. You can choose from a curated Adobe template or create your own for a custom organizational template. Browse for just the right template in a card view or column view depending on your preference! - Journey canvas visualization
Learn about the journey canvas visualization, which allows you to analyze and gain deep insights on the journeys that you provide to your users and customers. - Funnel
Learn how funnel in Customer Journey Analytics provides a visual representation of a critical user journey in your product and helps you determine where there is friction in it.
Staff picks
|
Understanding How Customer Journey Analytics Uses Identity A practical look at how identity affects your analysis in Customer Journey Analytics |
Architecture and Integrations of Customer Journey Analytics Walkthrough of the architecture of Customer Journey Analytics, including integration with the Adobe Experience Platform. |
Cross-Channel Attribution in Customer Journey Analytics How you can use visualizations to show attribution (give credit) across channels. |
Customer Journey Analytics
- Customer Journey Analytics overview
- Customer Journey Analytics basics
- Architecture
- Data prep and planning
- Connections
- Visitor identification
- Data views
- Analysis Workspace
- Adobe Product Analytics
- Guided analysis
- Components
- Dashboards (scorecards)
- Exporting
- Experience Platform Integration
- Use cases
- Blueprints
Adobe Customer Journey Analytics at Summit
Register for these sessions:
- Top Tips to Maximize Value with Adobe Experience Platform Data Distiller (attend online)
- Put the Customer at the Center and Build Relationships That Last a Lifetime (attend online)
- Adobe’s New Tools: Empowering Third-Party Developers (attend online)
- Ctrl + Alt + Shift: Evolving to Customer Journey Analytics
- Unlocking Personalization at Scale with Morgan Stanley
Connect with Experience League at Summit!
Get front-row access to top sessions, hands-on activities, and networking—wherever you are!
Learn more