DocumentationCustomer Journey Analytics

Adobe Customer Journey Analytics documentation

Find guides, tutorials, and resources for Adobe Customer Journey Analytics (CJA), covering connections, data views, Analysis Workspace, and data governance.

Guides lists-documentation-1

  • Get started
    Learn CJA prerequisites, workflow, and first steps for connecting datasets, defining data views, and building analyses.
  • Connections
    Configure connections to bring Experience Platform datasets into CJA for cross-channel reporting and analysis.
  • Data views
    Define data views to shape and expose fields from your connections for use in components and Analysis Workspace.
  • Data ingestion
    Bring data into Experience Platform from Adobe and third-party sources for connections, analyses, and reporting in CJA.
  • Workspace projects
    Build interactive analyses of customer journey data using Analysis Workspace projects, visualizations, and panels.
  • Components
    Manage reusable dimensions, metrics, segments, calculated metrics, and date ranges shared across your CJA analyses.
  • Stitching
    Unify identities across authenticated and unauthenticated data for cross-device, cross-channel analysis in CJA.
  • Content Analytics
    Measure and optimize content performance across your digital experiences using Content Analytics reports in CJA.
  • Adobe integrations
    Connect CJA with other Adobe products, including Adobe Analytics, Journey Optimizer, and Adobe Target.
  • Data governance
    Manage privacy, access control, and compliance with data regulations like GDPR and CCPA in CJA.
  • Media Analytics
    Implement streaming media services in CJA, including the Media SDK and the Media Collection API for video analytics.

Tutorials and resources tiles-tutorials-1

Release information lists-release-1