Customer Journey Analytics Documentation
Welcome to the Adobe Customer Journey Analytics documentation home page. Find self-help, support, and tutorial information with our array of product and technical documentation for Customer Journey Analytics (CJA).
Get started with introductory guides and learn how to best implement CJA for your business. If you’re already an experienced user, explore our in-depth videos and tutorials to connect your channel data and gain vital insights to help improve performance. Explore our full range of Adobe Customer Journey Analytics docs today.
Guides lists-documentation-1
- Getting started
Learn CJA prerequisites, workflow, and first steps for connecting datasets and building analyses. - Connections
Configure connections to bring Experience Platform datasets into Customer Journey Analytics. - Data views
Define data views to shape and expose fields from connections for use in Analysis Workspace. - Data ingestion
Bring data into Experience Platform from Adobe and third-party sources for use in CJA. - Workspace projects
Build interactive analyses of customer journey data using Analysis Workspace. - Components
Manage reusable dimensions, metrics, segments, calculated metrics, and date ranges. - Stitching
Unify identities across authenticated and unauthenticated data for cross-channel analysis. - Content Analytics
Measure and optimize content performance across your digital experiences. - Adobe integrations
Connect CJA with other Adobe products, including Adobe Analytics, Journey Optimizer, and Target. - Data governance
Manage privacy, access control, and compliance with GDPR, CCPA, and other regulations. - Media Analytics
Implement streaming media services. Includes the Media SDK and the Media Collection API.
Tutorials and resources tiles-tutorials-1
- Customer Journey Analytics tutorials
Watch video walkthroughs and step-by-step tutorials covering data views, connections, Analysis Workspace, attribution, and more. - Blueprints
Explore proven implementation patterns and architecture diagrams for cross-solution deployments. - Customer perspectives
Discover real-world use cases and best practices shared by Customer Journey Analytics peers and product experts. - Customer Journey Analytics APIs
Integrate with Customer Journey Analytics programmatically using the Reporting API and other developer endpoints. - Customer Journey Analytics MCP server
Enable LLM clients to interact with your CJA components and data through the Model Context Protocol.