Customer Journey Analytics Guide

This technical documentation guide provides self help assistance for Customer Journey Analytics. Customer Journey Analytics allows you to bring your customer data from any channel you choose (both online and offline) into Adobe Experience Platform. And then analyze this data just as you would your existing digital data using Analysis Workspace today.

Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common customer ID, allowing you to do attribution, filters, flow, fallout, etc. across your customer data.

What’s new?

Get a glimpse of the newest enhancements in the Customer Journey Analytics product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Visit the documentation updates page to stay up-to-date with the latest changes.

BI extension*

The BI extension enables SQL access to the data views that you have defined in Customer Journey Analytics. You can now use your favorite BI tool to create reporting and dashboards based on the same data views that Customer Journey Analytics users use with their Analysis Workspace projects.


*You must have the Select package or higher to use the BI extension.

New documentation

New documentation is now available on:

  • How to upgrade from Adobe Analytics to Customer Journey Analytics.
  • Data export use cases and the required Experience Platform and Customer Journey functionalities.

Select Learn more for this and other documentation updates.



Forecasting is an Analysis Workspace feature to forecast a standard or calculated metric with any supported time granularity (hourly, daily, weekly, monthly and yearly). Forecasting is available for time-series related data only.


Guided Analysis* - Retention rates

A new view type that shows the percentage of users that return after their initial engagement within the desired date range. The horizontal axis represents the number of days since a user’s initial engagement. The vertical axis represents the percentage of users who engage again.


*Guided analysis is part of Adobe Product Analytics, which is a paid add-on to Customer Journey Analytics.

Guided Analysis* - Trendlines

Trendline overlays are now available in the Usage view, which helps depict a clearer pattern in data. The types of trendlines available are linear, logarithmic and moving average.


*Guided analysis is part of Adobe Product Analytics, which is a paid add-on to Customer Journey Analytics.

Start with the basics

Start by reading the material in the links below to familiarize yourself with Customer Journey Analytics capabilities and functionalities.

Beyond online data
Learn how Customer Journey Analytics compares to Adobe Analytics, what features are shared and how you can use your Analytics data.

Ingest and use data
Learn about the options that you have to ingest data into Experience Platform and use it for analysis and reporting in Customer Journey Analytics.

Guided Analysis
Learn how to use workflows to gain data and insights about your customer's product experience. Product Analytics through guided analysis…

Analysis Workspace
Use Analysis Workspace to perform basic and advanced analysis, like attribution, flow and fallout diagrams, dimension breakdowns.

Explore the documentation

Understand how Customer Journey Analytics compares to Adobe Analytics. And how to get your data in the solution and then prepare, view, analyze, and democratize that data and the resulting analysis and reports.

Compare to Adobe Analytics
Overview - Evolution - Use Adobe Analytics data - Feature support - Terminology - Data processing
Overview - Create - Manage - Stitch - Combined event datasets - Standard Lookups
Data views
Overview - Create or edit - Session settings - Derived fields - Component reference
Workspace Projects
Analysis Workspace - Basic & Advanced analysis - Projects - Visualizations - Panels
Guided Analysis
Overview - User Growth - Trends - Funnel - Impact - Industry use cases
Share, export, integrate
Projects - Analytics Dashboards - Report Builder - Integrations

Additional resources

Stay informed, contribute to the community, and elevate your Customer Journey Analytics experience!
Visit the Adobe Analytics community to discuss the functionality with fellow practitioners. Join the community today!