Customer Journey Analytics Guide

Content Analytics allows you to quickly and easily investigate large volumes of content data to uncover trends, spot anomalies, identify content fatigue, and gain insights from content exposure.

Event Depth is a new standard dimension and provides new ways to measure and better understand how events are positioned within customer sessions. The Event Depth dimension enables detailed tracking and analysis of where specific events occur in the sequential flow of user interactions within a session.

Shared metrics and dimensions provide a central location to manage dimensions and metrics that can be used across any number of data views. These components are especially valuable to organizations that use multiple data views, especially if those data views share common component settings.

Through Graph-based stitching, you can use the identity graph from the Experience Platform Identity Service to get a better view of the customer journey by:

• Joining datasets with different identifiers without having to extract, transform and load additional data to reflect a single identifier.
• Improving coverage of preferred or golden identity for a single dataset by sharing identities across datasets,
• Aligning profiles created in Real-Time Customer Data Platform and Journey Optimizer with people in Customer Journey Analytics.

You must have the Prime package for graph-based stitching.

The BI extension enables SQL access to the data views that you have defined in Customer Journey Analytics. You can now use your favorite BI tool (Power BI Desktop, Tableau Desktop, Looker, Juyter Notebook, and RStudio) to create reporting and dashboards based on the same data views that Customer Journey Analytics users use with their Analysis Workspace projects. Use cases are provided.

You must have the Select package or higher to use the BI extension.