Customer Journey Analytics Guide

This technical documentation guide provides self help assistance for Customer Journey Analytics. Customer Journey Analytics allows you to bring your customer data from any channel you choose (both online and offline) into Adobe Experience Platform. And then analyze this data just as you would your existing digital data using Analysis Workspace today.

Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common customer ID, allowing you to do attribution, segments, flow, fallout, etc. across your customer data.

What’s new?

Get a glimpse of the newest enhancements in the Customer Journey Analytics product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Visit the documentation updates page to stay up-to-date with the latest documentation updates.

Content Analytics

Content Analytics allows you to quickly and easily investigate large volumes of content data to uncover trends, spot anomalies, identify content fatigue, and gain insights from content exposure.

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Event Depth

Event Depth is a new standard dimension and provides new ways to measure and better understand how events are positioned within customer sessions. The Event Depth dimension enables detailed tracking and analysis of where specific events occur in the sequential flow of user interactions within a session.

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Shared metrics and dimensions

Shared metrics and dimensions provide a central location to manage dimensions and metrics that can be used across any number of data views. These components are especially valuable to organizations that use multiple data views, especially if those data views share common component settings.

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Graph-based stitching*

Through Graph-based stitching, you can use the identity graph from the Experience Platform Identity Service to get a better view of the customer journey by:

  • Joining datasets with different identifiers without having to extract, transform and load additional data to reflect a single identifier.
  • Improving coverage of preferred or golden identity for a single dataset by sharing identities across datasets,
  • Aligning profiles created in Real-Time Customer Data Platform and Journey Optimizer with people in Customer Journey Analytics.

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You must have the Prime package for graph-based stitching.

BI extension*

The BI extension enables SQL access to the data views that you have defined in Customer Journey Analytics. You can now use your favorite BI tool (Power BI Desktop, Tableau Desktop, Looker, Juyter Notebook, and RStudio) to create reporting and dashboards based on the same data views that Customer Journey Analytics users use with their Analysis Workspace projects. Use cases are provided.

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You must have the Select package or higher to use the BI extension.

Start with the basics

Start by reading the material in the links below to familiarize yourself with Customer Journey Analytics capabilities and functionalities.

Beyond online data
Learn how Customer Journey Analytics compares to Adobe Analytics, what features are shared and how you can use your Analytics data.

Ingest and use data
Learn about the options that you have to ingest data into Experience Platform and use it for analysis and reporting in Customer Journey Analytics.

Guided Analysis
Learn how to use workflows to gain data and insights about your customer's product experience. Product Analytics through guided analysis…

Analysis Workspace
Use Analysis Workspace to perform basic and advanced analysis, like attribution, flow and fallout diagrams, dimension breakdowns.

Explore the documentation

Understand how Customer Journey Analytics compares to Adobe Analytics. And how to get your data in the solution and then prepare, view, analyze, and democratize that data and the resulting analysis and reports.

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Compare to Adobe Analytics
Overview - Evolution - Use Adobe Analytics data - Feature support - Terminology - Data processing
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Connections
Overview - Create - Manage - Stitch - Combined event datasets - Standard Lookups
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Data views
Overview - Create or edit - Session settings - Derived fields - Summary data - Component reference
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Workspace Projects
Analysis Workspace - Basic & Advanced analysis - Projects - Visualizations - Panels
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Guided Analysis
Overview - User Growth - Trends - Funnel - Impact - Industry use cases
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Share, export, integrate
Projects - Analytics Dashboards - Report Builder - Cloud export - Integrations

Additional resources

Stay informed, contribute to the community, and elevate your Customer Journey Analytics experience!
Visit the Adobe Analytics community to discuss the functionality with fellow practitioners. Join the community today!
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