Customer Journey Analytics Guide
This technical documentation guide provides self help assistance for Customer Journey Analytics. Customer Journey Analytics allows you to bring your customer data from any channel you choose (both online and offline) into Adobe Experience Platform. And then analyze this data just as you would your existing digital data using Analysis Workspace today.
Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common customer ID, allowing you to do attribution, filters, flow, fallout, etc. across your customer data.
What’s new?
Get a glimpse of the newest enhancements in the Customer Journey Analytics product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Visit the documentation updates page to stay up-to-date with the latest changes.
The BI extension enables SQL access to the data views that you have defined in Customer Journey Analytics. You can now use your favorite BI tool to create reporting and dashboards based on the same data views that Customer Journey Analytics users use with their Analysis Workspace projects.
*You must have the Select package or higher to use the BI extension.
A new view type that shows the percentage of users that return after their initial engagement within the desired date range. The horizontal axis represents the number of days since a user’s initial engagement. The vertical axis represents the percentage of users who engage again.
*Guided analysis is part of Adobe Product Analytics, which is a paid add-on to Customer Journey Analytics.
Start with the basics
Start by reading the material in the links below to familiarize yourself with Customer Journey Analytics capabilities and functionalities.
Explore the documentation
Understand how Customer Journey Analytics compares to Adobe Analytics. And how to get your data in the solution and then prepare, view, analyze, and democratize that data and the resulting analysis and reports.