Standard component reference
Most dimensions and metrics in Customer Journey Analytics are based on schema elements from your Adobe Experience Platform dataset. However, several components are available to add to a data view regardless of the connection that you use.
Standard components are components that are not generated from dataset schema fields but are instead system generated. Some system components are required to facilitate reporting capabilities in Analysis Workspace, while other system components are optional.
Required standard components required
These required standard components are added to each data view by default. They are essential to the reporting capabilities that Customer Journey Analytics offers.
The number of events that were the first event of a session. When used in a filter definition (for example, ‘Session Starts exists’), it filters down to just the first event of every session.
This component must be included in your data view for the following calculated metric to be available in Workspace:
- Session Start Rate
The number of events that were the last event of a session. Similar to Session Starts, it can also be used in a filter definition to filter things down to the last event of every session.
This component must be included in your data view for the following calculated metric to be available in Workspace:
- Session End Rate
Sums the time between two different values for a dimension.
This component must be included in your data view for the following calculated metrics to be available in Workspace:
- Time Spent Per Person
- Time Spent Per Session
Optional standard components optional
Optional Standard components are available under Data views > Edit data view > Components tab > Standard Components tab.
Each dataset schema defined in the Experience Platform can have its own set of one or more identities defined and associated with an Identity Namespace. Any of these identities can be used as the Person ID. Examples include Cookie ID, Stitched ID, User ID, Tracking Code, and so on. The Person ID dimension is the foundation of combining datasets and identifying unique persons in Customer Journey Analytics.
Possible use cases include:
- Creating a filter on a specific person ID value to filter everything down to that user’s behavior.
- Debugging: making sure that the data for a specific cookie ID (or a specific customer ID) is there.
- Identifying the users who called in to a call center.
email address, cookie ID, Analytics ID