DocumentationCustomer Journey AnalyticsCustomer Journey Analytics Guide

Calculated metrics templates

Last update: Tue Apr 22 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
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  • Calculated Metrics

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Customer Journey Analytics provides the following calculated metrics templates to cover the most common use-cases. These Adobe-defined calculated metrics are identified by a small AdobeLogoSmall logo. To quickly filter on these metrics, select Label Adobe Template in the Components filter.

Calculated metric name
Description
Formula
Session start rate

The percent that any dimension item occurred on the first event of a session.

This calculated metric is automatically added to Workspace when you include the Session Starts standard component in your data view.

Summary: ( Event Session starts Divide Event Sessions )

Time spent per person

The average amount of time a person spent on any given dimension item.

This calculated metric is automatically added to Workspace when you include the Time Spent (seconds) standard component in your data view. The segment Exclude Last Event of Session is applied to the People metric. The segment excludes the last event of each session in a dataset. This exclusion can help you analyze user behavior leading up to an event or action, such as a purchase or form submission, while excluding the final action itself.

Summary: ( Event Time spent (seconds) Divide Segmentation Exclude last event of session( Event People ) )

Sessions per person

The average number of Sessions per Person.

Summary: ( Event Sessions Divide Event People )

Time spent per session

The average amount of time a person spent per Session on any given dimension item.

This calculated metric is automatically added to Workspace when you include the Time Spent (seconds) standard component in your data view. The segment Exclude Last Event of Session is applied to the Sessions metric. The segment excludes the last event of each session in a dataset. This exclusion can help you analyze user behavior leading up to an event or action, such as a purchase or form submission, while excluding the final action itself.

Summary: ( Event Time spent (seconds) Divide Segmentation Exclude last event of session( Event Sessions ) )

Session end rate

The percent that any dimension item occurred on the last event of a session.

This calculated metric is automatically added to Workspace when you include the Session Ends standard component in your data view.

Summary: ( Event Session ends Divide Event Sessions )

Web sessions
The number of sessions that occurred on the website.
Survey completion rate
The rate at which people completed a survey after starting it.
Multi-channel session rate
The ratio of sessions that occurred that included multiple channels (such as web traffic and mobile traffic), compared to those that included only a single channel.
Multi-channel person rate
The ratio of people who have particicpated in multiple channels, compared to those who have only participated in a single channel.
Mobile app sessions
The number of sessions that occurred on the mobile app.
Web+app cross-channel sessions
The number of sessions that occured that included both web traffic and mobile traffic.
Cost of calls
The total cost for call center calls.
Average call duration
The average duration of calls made to the call center.
Average cost per call
The average cost of calls made to the call center.
Average call survey score
The average survey score regarding calls made to the call center.
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