Dimensions overview

Dimensions are a component type in Customer Journey Analytics that are used to analyze data. For example, you use dimensions when building reports in Analysis Workspace or in Report Builder.

Customer Journey Analytics dimensions are a unlimited; values can be numeric, text, objects, lists, or mixtures of all.

A basic report in Customer Journey Analytics shows rows of dimensions (commonly string values), against a column of metrics (commonly numeric values).

For example, if you combined the ‘Page’ dimension with the ‘Visits’ metric, you would get a ranked report showing your top-visited pages:

Each dimension represents a different part or facet of your site. You can combine one of more of these dimensions with one or more metrics to create a desired report.

Create dimensions

Customer Journey Analytics administrators can create dimensions within a data view.

Add dimension descriptions

Customer Journey Analytics administrators can add descriptions for dimensions and other components either within the data view or directly within Analysis Workspace. For information about how to add descriptions to dimensions, see Add component descriptions.