Perform basic analysis

Customer Journey Analytics lets you analyze data using the power and flexibility of Analysis Workspace.

If no data is available in Analysis Workspace, make sure that you followed the data ingestion process, which includes the following:

Feel free to experiment and drag in dimensions and metrics, change dimension and metrics attribution settings, friendly names, time zone, session settings, etc.

Here is a sample of basic visualizations in Workspace. For example, you can

  • Create a ranked report of which data sources show the most events, sessions, and people.

  • Create a trended report of online versus in-store revenue that compares the two data sources over time.

  • Depict audience size by data sources, such as ad impression data, Customer Journey Analytics data, email data, POS data, call center data, and survey data.

Example visualizations of basic analysis charts.

More examples of visualizations of basic analysis charts