Graph based stitching

Live stitching: attempts to stitch each hit (event) as it comes in, using the persistent ID to look up the transient id for the selected namespace by querying the identity graph. If the transient id is available from the lookup, this transient id is immediately stitched.

Replay stitching: replays data based on updated identities from the identity graph. This stage is where hits from previously unknown devices (persistent IDs) become stitched as the identity graph has resolved the identity for a namespace. The replay is determined by two parameters: frequency and lookback window. Adobe offers the following combinations of these parameters:

• Daily lookback on a daily frequency: Data replays every day with a 24-hour lookback window. This option holds an advantage that replays are much more frequent, but unauthenticated visitors must authenticate the same day that they visit your site.
• Weekly lookback on a weekly frequency: Data replays once a week with a weekly lookback window (see options). This option holds an advantage that allows unauthenticated sessions a much more lenient time to authenticate. However, unstitched data less than a week old is not reprocessed until the next weekly replay.
• Biweekly lookback on a weekly frequency: Data replays once every week with a biweekly lookback window (see options). This option holds an advantage that allows unauthenticated sessions a much more lenient time to authenticate. However, unstitched data less than two weeks old is not reprocessed until the next weekly replay.
• Monthly lookback on a weekly frequency: Data replays every week with a monthly lookback window (see options). This option holds an advantage that allows unauthenticated sessions a much more lenient time to authenticate. However, unstitched data less than a month old is not reprocessed until the next weekly replay.

Privacy: When privacy-related requests are received, in addition to removing the requested identity from the source dataset, any stitching of that identity across unauthenticated events must be undone. Also, the identity must be removed from the identity graph to prevent future graph-based stitching for that specific identity.

Timestamps are not taken into account when querying for the transient id using the specified namespace. So, it is possible that a persistent ID is stitched with a transient ID from a record that has an earlier timestamp.

No shared device support. When multiple identities are returned, by querying the identity graph using a namespace, the first lexicographic identity is used.

There is a hard limit of three months of backfilling identities into the identity graph. You would use backfilling identities in case you are not using an Experience Platform application, like Real-time Customer Data Platform, to populate the identity graph.

The Identity Service guardrails apply. See, for example, the following static limits:

• Maximum number of identities in a graph: 50.
• Maximum number of links to an identity for a single batch ingestion: 50.
• Maximum number of identities in an XDM record for graph ingestion: 20.
• Minimum number of identities in an XDM record for graph ingestion: 2.