Annotations overview

Annotations enable you to communicate contextual data nuances and insights effectively to other stakeholders in your organization. Annotations let you tie calendar events to specific dimensions and metrics. You can annotate a date or date range with known data issues, public holidays, campaign launches, etc. You can then graphically display events and see whether campaigns or other events have affected your site traffic, mobile app usage, revenue, or any other metric.

For example, you are sharing projects with your organization. If you had a major downfall in your offers being accepted, you could create a Bad Offers annotation and scope it for your whole data view. When your users view any datasets that included that date, they see the annotation within their projects, alongside their data.

Annotations can apply to:

See Create annotations for the various options available to create annotations. You then build, modify, and save annotations in the Annotation builder.

You use the Annotations manager to manage annotations.