Documentation Customer Journey Analytics Customer Journey Analytics Guide

Content Analytics components

Last update: September 4, 2026

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Content Analytics adds the following categories of components (dimensions, (calculated) metrics, derived fields) to the already available components in Customer Journey Analytics:

Experience metadata
Experience attributes
Experience events
Asset metadata
Asset attributes
Asset events
Calculated metrics
Paid Media

In the tables below, indicates an AI/ML generated attribute / value pair.

Experience metadata

Title

Description

Type

ID Source

For Content Analytics, the value is ContentAnalytics.

Dimension

Channel

Channel for the experience. Value is either Web, Mobile, or Paid Media.

Dimension

Content Experience ID

Unique id for the experience.
For web: URL of the web page.
For granular web: a hash calcuated client side based on the content payload (texts, images, ctas) with prefix web-.
For mobile: a hash calcuated client side based on the content payload (texts, images, ctas) with prefix mobile-.

Dimension

Content Experience Source

For web: the URL of the web page.
For mobile: the screen name, passed in through the Experience Platform Mobile SDK.

Dimension

Experience Channel (deprecated)

Channel for the experience. Value is either Web or Mobile.

Dimension

Experience Extras

Any other additional data you want to track. Like external ID or placement.

Dimension

Experience Thumbnail URL

URL for the thumbnail of the experience.

Dimension

Experience Horizontal Percentage Depth

Quantifiable value of the horizontal percentage depth of the experience.

Dimension
Derived Field

Experience Vertical Percentage Depth

Quantifiable value of the vertical percentage depth of the experience.

Dimension
Derived Field

Experience attributes

Title

Description

Type

Experience Attributes

Full list of all Experience Attribute names and values

Dimension
Derived Field

Experience Readability Score

Readability score fo the experience

Dimension

Experience Keywords

Keywords for the experience.

Dimension
Derived Field

Experience Persuasion Strategies

Persuasion strategies that are present in the given experience. The possible values are: Social Identity, Social Proof, Authority, Concreteness, Foot in the Door, Overcoming Reactance, Reciprocity, Anchoring and Comparison, Social Impact, Scarcity, and Anthropomorphism.

Dimension
Derived Field

Experience Narratives

Narratives which the experience is building based on relevance from a marketer’s view point.

Dimension
Derived Field

Experience Tones

Tones which the experience is building based on relevance from a marketer’s view point

Dimension
Derived Field

Experience Marketing Emotions

The emotion invoked in the reader when reading the text used as part of the experience: Urgency, Exclusivity, Encouragement, Challenge, Curiosity, Achievement, Trust, Simplicity, and Fascination.

Dimension
Derived Field

Experience Emojis Count

Number of emojis for the experience.

Metric

Experience Hashtags Count

Number of hashtags for the experience.

Metric

Experience Sentences Count

Number of sentences for the experience.

Metric

Experience Stop Words Ratio

Number of stop words for the experience.

Metric

Experience Text Quotes Count

Number of text quotes for the experience.

Metric

Experience Words Count

Number of words for the experience.

Metric

Experience Words Count Per Sentence

Number of words per sentence for the experience.

Metric

Experience events

Title

Description

Type

Experience Views

Quantifiable measure of the number of views of the experience.

Metric

Experience Clicks

Quantifiable measure of the number of clicks of the experience.

Metric

Asset metadata

Title

Description

Type

Asset ID

Unique identifier of the asset. The asset binary determines the uniqueness. If the asset binary changes, the id does change. The unique id can be the URL but can also be a hash created.

Dimension

Asset Source

Dimension

Asset HTML Path

Concatenated HTML path for the asset.

Dimension

Asset Link URL

Nearest page anchor for the asset.

Dimension

Asset Display Width

Content asset display width.

Dimension

Asset Display Height

Content asset display height.

Dimension

Asset Absolute Left

Content asset absolute left.

Dimension

Asset Absolute Top

Content asset absolute top.

Dimension

Asset Extras

Any other additional data you want to track. Like external ID or placement.

Dimension

Asset attributes

Title

Description

Type

Asset Attributes

Full list of all Asset attribute names and values

Dimension
Derived Field

Asset Orientation

Orientation of the asset.

Dimension
Derived Field

Asset Overall Tone

Overall tone of the asset.

Dimension
Derived Field

Asset Foreground Colors

Foreground colors of the asset.

Dimension
Derived Field

Asset Background Colors

Background colors of the asset.

Dimension
Derived Field

Asset Tags

Tags for the asset.

Dimension
Derived Field

Asset Scenes

Scenes for the asset.

Dimension
Derived Field

Asset Objects

Objects of the asset.

Dimension
Derived Field

Asset Photography Styles

Photography styles of the asset.

Dimension
Derived Field

Asset Image Type

Image type of the asset. Possible values are: photograph, sketch, painting, digital_cartoon, infographics, graphic_design, collage, and software_screenshot.

Dimension
Derived Field

Asset Camera Positions

Camera positions of the asset.

Dimension
Derived Field

Asset Camera Proximities

Camera proximities of the asset.

Dimension
Derived Field

Asset People Categories

People categories for the asset. Possible values are: person, man, woman, social group, crowd, people, boy, girl, and kid.

Dimension
Derived Field

Asset Visual Content Density

Visual content density of the asset. Possible values are: low, medium, or high. Low content density implies a small amount of information present per unit area of the image.

Dimension

Asset Visual Attention Spread

Visual attention spread of the asset. Possible values are: low, medium, or high. Attention spread refers to the degree to which the attention of a viewer is divided between different parts of a picture.

Dimension
Derived Field

Asset Lighting Condition

Lighting condition of the asset. Possible values are: golden hour, blue hour, midday, overcast, night, high-key, low-key, daylighting, incandescent, fluorescent, colorful, and studio.

Dimension
Derived Field

Asset Camera Setting

Camera setting of the asset. Possible values are: fast shutter speed, long exposure. bokeh blur, motion blur, tilt-shift blur, flash, wide-angle, black and white, surreal, double-exposure, macro, and normal mode.

Dimension
Derived Field

Asset events

Title

Description

Type

Asset Views

Quantifiable measure of the number of views of the asset.

Metric

Asset Clicks

Quantifiable measure of the number of clicks of the asset.

Metric

Calculated metrics

Title

Description

Type

Asset Click-Trough Rate

Asset Clicks / Asset Views

Calculated metric

Experience Click-Through Rate

Experience Clicks / Experience Views

Calculated metric

Paid Media

These components are added to a data view when the Paid Media channel is enabled through an Adobe Experience Platform Paid Media source connector (for example, Meta Ads or Google Ads). They let you report on paid media entities, creative, and spend alongside your web and mobile content.

The AI-generated Asset attributes and Experience attributes described above are also available for paid media creatives. The same featurization runs across the Web, Mobile, and Paid Media channels.

Paid Media dimensions

Title

Description

Type

Ad Network

The advertising platform the paid media data was ingested from.

Dimension

Account Name

Name of the ad account.

Dimension

Campaign Name

Name of the paid media campaign.

Dimension

Ad Group Name

Name of the ad group (Meta ad set / Google ad group).

Dimension

Ad Name

Name of the individual ad.

Dimension

Experience Name

Name of the ad experience (creative composition).

Dimension

Asset Name

Name of the creative asset.

Dimension

Campaign Status

Status of the campaign.

Dimension

Ad Group Status

Status of the ad group.

Dimension

Ad Status

Status of the ad.

Dimension

Serving Status

Detailed serving status indicating whether the entity is currently delivering.

Dimension

Account Currency

Currency of the ad account.

Dimension

Account Timezone

Time zone of the ad account.

Dimension

Account Type

Type of the ad account.

Dimension

Account Business Name

Business name associated with the ad account.

Dimension

Campaign Type

Primary channel type of the campaign.

Dimension

Campaign Objective

Objective or goal of the campaign.

Dimension

Campaign Bid Strategy

Bidding strategy for the campaign.

Dimension

Campaign Budget Type

Type of budget allocation for the campaign.

Dimension

Campaign Daily Budget

Daily budget amount, in the ad account currency.

Dimension

Campaign Lifetime Budget

Lifetime budget amount, in the ad account currency.

Dimension

Campaign Start Time

When the campaign started.

Dimension

Campaign End Time

When the campaign ended.

Dimension

Ad Group Type

Type of the ad group.

Dimension

Ad Group Bid Strategy

Bidding strategy for the ad group.

Dimension

Ad Group Optimization Goal

Optimization goal for the ad group.

Dimension

Ad Group Start Time

When the ad group started.

Dimension

Ad Group End Time

When the ad group ended.

Dimension

Ad Type

Type/format of the ad.

Dimension

Ad Review Status

Review/approval status of the ad.

Dimension

Ad Creative Type

Type of creative used by the ad.

Dimension

Ad Title

Headline/title of the ad creative.

Dimension

Ad Call to Action

Call-to-action of the ad creative.

Dimension

Ad Destination URL

Landing/destination URL of the ad.

Dimension

Ad Display URL

Display URL shown on the ad.

Dimension

Experience Type

Type/format of the ad experience.

Dimension

Experience Landing Page URL

Landing page URL for the experience.

Dimension

Experience Call to Action

Call-to-action of the experience.

Dimension

Asset Type

Type of the creative asset (for example, image or video).

Dimension

Asset Width

Width of the asset, in pixels.

Dimension

Asset Height

Height of the asset, in pixels.

Dimension

Asset Aspect Ratio

Aspect ratio of the asset.

Dimension

Asset Orientation

Orientation of the asset.

Dimension

Device Type

Device type breakdown for the reported metrics.

Dimension

Placement

Placement breakdown for the reported metrics.

Dimension

Platform

Platform breakdown for the reported metrics.

Dimension

Country

Country breakdown for the reported metrics.

Dimension

Region

Region breakdown for the reported metrics.

Dimension

Paid Media metrics

Title

Description

Type

Impressions

Number of times the ad was shown.

Metric

Clicks

Number of clicks on the ad.

Metric

Spend

Amount spent, in the ad account currency.

Metric

Conversions

Total number of conversions.

Metric

Conversion Value

Total value of conversions.

Metric

Reach

Number of unique people who saw the ad.

Metric

Engagements

Number of engagements with the ad.

Metric

Video Views

Number of video views.

Metric

Video Completions

Number of videos watched to completion.

Metric

Video Plays

Number of video plays.

Metric

Purchases

Number of purchase conversions.

Metric

Add to Cart

Number of add-to-cart conversions.

Metric

Leads

Number of lead conversions.

Metric

Registrations

Number of registration conversions.

Metric

Downloads

Number of download conversions.

Metric

Subscriptions

Number of subscription conversions.

Metric

Landing Page Views

Number of landing page views.

Metric

Post-Click Conversions

Conversions attributed to a click.

Metric

Post-View Conversions

Conversions attributed to a view.

Metric

Total Order Value

Total value of orders.

Metric

Link Clicks

Number of link clicks.

Metric

Outbound Clicks

Number of outbound clicks.

Metric

App Installs

Number of app installs.

Metric

Lead Submissions

Number of lead form submissions.

Metric

Paid Media calculated metrics

Title

Description

Type

Click-Through Rate

Clicks divided by impressions.

Calculated metric

Cost Per Click

Spend divided by clicks.

Calculated metric

Cost Per Mille

Cost per thousand impressions.

Calculated metric

Cost Per Conversion

Spend divided by conversions.

Calculated metric

Return on Ad Spend

Conversion value divided by spend.

Calculated metric

Frequency

Impressions divided by reach.

Calculated metric

Engagement Rate

Engagements divided by impressions.

Calculated metric

Video Completion Rate

Video completions divided by video plays.

Calculated metric

Conversion Rate

Conversions divided by clicks.

Calculated metric

Average Order Value

Total order value divided by purchases.

Calculated metric

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