Content Analytics components

Last update: March 31, 2025

CREATED FOR:

  • User
AVAILABILITY
The functionality described in this article is in the Limited Testing phase of release and might not be available yet in your environment. This note will be removed when the functionality is generally available. For information about the Customer Journey Analytics release process, see Customer Journey Analytics feature releases.

Content Analytics adds the following categories of components (dimensions, (calculated) metrics, derived fields) to the already available components in Customer Journey Analytics:

In the tables below, AI generated indicates an AI/ML generated attribute / value pair.

Experience metadata

TitleDescriptionType
Experience ChannelChannel for the experience.Dimension
Experience IDUnique id for the experience.Dimension
Experience Thumbnail URLURL for the thumbnail of the experience.Dimension
Experience Horizontal Percentage DepthQuantifiable value of the horizontal percentage depth of the experience.Dimension
Derived Field
Experience Vertical Percentage DepthQuantifiable value of the vertical percentage depth of the experience.Dimension
Derived Field

Experience attributes

TitleDescriptionType
Experience Attributes AI generated Full list of all Experience Attribute names and values Dimension
Derived Field
Experience Readability Score AI generated Readability score fo the experience Dimension
Experience Keywords AI generated Keywords for the experience. Dimension
Derived Field
Experience Persuasion Strategies AI generated Persuasion strategies that are present in the given experience. The possible values are: Social Identity, Social Proof, Authority, Concreteness, Foot in the Door, Overcoming Reactance, Reciprocity, Anchoring and Comparison, Social Impact, Scarcity, and Anthropomorphism. Dimension
Derived Field
Experience Narratives AI generated Narratives which the experience is building based on relevance from a marketer’s view point. Dimension
Derived Field
Experience Tones AI generated Tones which the experience is building based on relevance from a marketer’s view point Dimension
Derived Field
Experience Marketing Emotions AI generated The emotion invoked in the reader when reading the text used as part of the experience: Urgency, Exclusivity, Encouragement, Challenge, Curiosity, Achievement, Trust, Simplicity, and Fascination. Dimension
Derived Field
Experience Emojis Count AI generated Number of emojis for the experience. Metric
Experience Hashtags Count AI generated Number of hashtags for the experience. Metric
Experience Sentences Count AI generated Number of sentences for the experience. Metric
Experience Stop Words Ratio AI generated Number of stop words for the experience. Metric
Experience Text Quotes Count AI generated Number of text quotes for the experience. Metric
Experience Words Count AI generated Number of words for the experience. Metric
Experience Words Count Per Sentence AI generated Number of words per sentence for the experience. Metric

Experience events

TitleDescriptionType
Experience ViewsQuantifiable measure of the number of views of the experience.Metric
Experience ClicksQuantifiable measure of the number of clicks of the experience.Metric

Asset metadata

TitleDescriptionType
Asset IDUnique identifier of the asset. The asset binary determines the uniqueness. If the asset binary changes, the id does change. The unique id can be the URL but can also be a hash created.Dimension
Asset HTML PathConcatenated HTML path for the asset.Dimension
Asset Link URLNearest page anchor for the asset.Dimension
Asset Display WidthContent asset display width.Dimension
Asset Display HeightContent asset display height.Dimension
Asset Absolute LeftContent asset absolute left.Dimension
Asset Absolute TopContent asset absolute top.Dimension

Asset attributes

TitleDescriptionType
Asset Attributes AI generated Full list of all Asset attribute names and values Dimension
Derived Field
Asset Orientation AI generated Orientation of the asset. Dimension
Derived Field
Asset Overall Tone AI generated Overall tone of the asset. Dimension
Derived Field
Asset Foreground Colors AI generated Foreground colors of the asset. Dimension
Derived Field
Asset Background Colors AI generated Background colors of the asset. Dimension
Derived Field
Asset Tags AI generated Tags for the asset. Dimension
Derived Field
Asset Scenes AI generated Scenes for the asset. Dimension
Derived Field
Asset Objects AI generated Objects of the asset. Dimension
Derived Field
Asset Photography Styles AI generated Photography styles of the asset. Dimension
Derived Field
Asset Image Type AI generated Image type of the asset. Possible values are: photograph, sketch, painting, digital_cartoon, infographics, graphic_design, collage, and software_screenshot. Dimension
Derived Field
Asset Camera Positions AI generated Camera positions of the asset. Dimension
Derived Field
Asset Camera Proximities AI generated Camera proximities of the asset. Dimension
Derived Field
Asset People Categories AI generated People categories for the asset. Possible values are: person, man, woman, social group, crowd, people, boy, girl, and kid. Dimension
Derived Field
Asset Visual Content Density AI generated Visual content density of the asset. Possible values are: low, medium, or high. Low content density implies a small amount of information present per unit area of the image. Dimension
Asset Visual Attention Spread AI generated Visual attention spread of the asset. Possible values are: low, medium, or high. Attention spread refers to the degree to which the attention of a viewer is divided between different parts of a picture. Dimension
Derived Field
Asset Lighting Condition AI generated Lighting condition of the asset. Possible values are: golden hour, blue hour, midday, overcast, night, high-key, low-key, daylighting, incandescent, fluorescent, colorful, and studio. Dimension
Derived Field
Asset Camera Setting AI generated Camera setting of the asset. Possible values are: fast shutter speed, long exposure. bokeh blur, motion blur, tilt-shift blur, flash, wide-angle, black and white, surreal, double-exposure, macro, and normal mode. Dimension
Derived Field