Content Analytics components

Content Analytics adds the following categories of components (dimensions, (calculated) metrics, derived fields) to the already available components in Customer Journey Analytics:

In the tables below, indicates an AI/ML generated attribute / value pair.

Experience metadata

Experience attributes

Title

Description

Type

Experience Attributes

Full list of all Experience Attribute names and values

Dimension
Derived Field

Experience Readability Score

Readability score fo the experience

Dimension

Experience Keywords

Keywords for the experience.

Dimension
Derived Field

Experience Persuasion Strategies

Persuasion strategies that are present in the given experience. The possible values are: Social Identity, Social Proof, Authority, Concreteness, Foot in the Door, Overcoming Reactance, Reciprocity, Anchoring and Comparison, Social Impact, Scarcity, and Anthropomorphism.

Dimension
Derived Field

Experience Narratives

Narratives which the experience is building based on relevance from a marketer’s view point.

Dimension
Derived Field

Experience Tones

Tones which the experience is building based on relevance from a marketer’s view point

Dimension
Derived Field

Experience Marketing Emotions

The emotion invoked in the reader when reading the text used as part of the experience: Urgency, Exclusivity, Encouragement, Challenge, Curiosity, Achievement, Trust, Simplicity, and Fascination.

Dimension
Derived Field

Experience Emojis Count

Number of emojis for the experience.

Metric

Experience Hashtags Count

Number of hashtags for the experience.

Metric

Experience Sentences Count

Number of sentences for the experience.

Metric

Experience Stop Words Ratio

Number of stop words for the experience.

Metric

Experience Text Quotes Count

Number of text quotes for the experience.

Metric

Experience Words Count

Number of words for the experience.

Metric

Experience Words Count Per Sentence

Number of words per sentence for the experience.

Metric

Experience events

Asset metadata

Asset attributes

Title

Description

Type

Asset Attributes

Full list of all Asset attribute names and values

Dimension
Derived Field

Asset Orientation

Orientation of the asset.

Dimension
Derived Field

Asset Overall Tone

Overall tone of the asset.

Dimension
Derived Field

Asset Foreground Colors

Foreground colors of the asset.

Dimension
Derived Field

Asset Background Colors

Background colors of the asset.

Dimension
Derived Field

Asset Tags

Tags for the asset.

Dimension
Derived Field

Asset Scenes

Scenes for the asset.

Dimension
Derived Field

Asset Objects

Objects of the asset.

Dimension
Derived Field

Asset Photography Styles

Photography styles of the asset.

Dimension
Derived Field

Asset Image Type

Image type of the asset. Possible values are: photograph, sketch, painting, digital_cartoon, infographics, graphic_design, collage, and software_screenshot.

Dimension
Derived Field

Asset Camera Positions

Camera positions of the asset.

Dimension
Derived Field

Asset Camera Proximities

Camera proximities of the asset.

Dimension
Derived Field

Asset People Categories

People categories for the asset. Possible values are: person, man, woman, social group, crowd, people, boy, girl, and kid.

Dimension
Derived Field

Asset Visual Content Density

Visual content density of the asset. Possible values are: low, medium, or high. Low content density implies a small amount of information present per unit area of the image.

Dimension

Asset Visual Attention Spread

Visual attention spread of the asset. Possible values are: low, medium, or high. Attention spread refers to the degree to which the attention of a viewer is divided between different parts of a picture.

Dimension
Derived Field

Asset Lighting Condition

Lighting condition of the asset. Possible values are: golden hour, blue hour, midday, overcast, night, high-key, low-key, daylighting, incandescent, fluorescent, colorful, and studio.

Dimension
Derived Field

Asset Camera Setting

Camera setting of the asset. Possible values are: fast shutter speed, long exposure. bokeh blur, motion blur, tilt-shift blur, flash, wide-angle, black and white, surreal, double-exposure, macro, and normal mode.

Dimension
Derived Field

Asset events

Calculated metrics

Paid Media

These components are added to a data view when the Paid Media channel is enabled through an Adobe Experience Platform Paid Media source connector. They let you report on paid media campaigns, creative, and spend alongside your web and mobile content. Availability and populated values depend on the advertising network and reporting grain.

The AI-generated Asset attributes and Experience attributes described above are also available for paid media creatives. The same featurization runs across the Web, Mobile, and Paid Media channels.

Paid Media dimensions

The dimensions below include names, statuses, and other details for ad accounts, campaigns, ad groups, ads, experiences, and assets.

Paid Media metrics

Paid Media calculated metrics

These calculated metrics compute ratios from the aggregated base metrics for the reporting grain, rather than summing individual rates.