Documentation Customer Journey Analytics Customer Journey Analytics Guide

Architect your schema for use with Customer Journey Analytics

Last update: March 11, 2025

Topics:
Basics

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Admin

NOTE

Follow the steps on this page only after you complete all previous upgrade steps. You can follow the recommended upgrade steps (recommended for most organizations), or you can follow steps that are dynamically generated for your organization with the Customer Journey Analytics Upgrade Guide.

Recommended upgrade steps (Recommended for most organizations)

A set of steps that lead to an ideal Customer Journey Analytics implementation.

For detailed information, see Upgrade from Adobe Analytics to Customer Journey Analytics.
Customer Journey Analytics Upgrade Guide (Custom steps tailored to the specific needs of your organization)

A new upgrade guide is available that dynamically generates upgrade steps that are tailored for your organization and your unique circumstances.

To access the guide from Customer Journey Analytics, select the Workspace tab, then select Upgrade to Customer Journey Analytics in the left panel. Follow the on-screen instructions.

Adobe recommends creating a custom Experience Data Model (XDM) schema to use with the Web SDK when upgrading from Adobe Analytics to Customer Journey Analytics. Alternatively, you could use the default Adobe Analytics schema, which uses the Adobe Analytics ExperienceEvent field group.

A custom XDM schema allows for a streamlined schema that is tailored to the needs of your organization and the specific Platform applications that you use. Unlike the default Adobe Analytics schema that uses the Adobe Analytics ExperienceEvent field group, when changes to a custom XDM schema are required, you don’t have to sift through thousands of unused fields to find the field that requires updating.

For more information about these schema options, see Choose your schema for Customer Journey Analytics.

Review the following sections as you begin architecting your XDM schema.

Avoid Adobe Analytics restrictions in your XDM schema

The underlying architecture of Customer Journey Analytics provides for much more flexibility than Adobe Analytics. Creating a new XDM schema is a key way to unlock that flexibility. When you upgrade to Customer Journey Analytics, make sure that you avoid carrying forward unnecessary Adobe Analytics restrictions into your schema.

NOTE

The following information is not yet complete. It will be complete in the near future.

Adobe Analytics data architecture

XDM schema architecture

Individual metrics are added to the Analytics data architecture.
For example, in Adobe Analytics, you have a different eVar for each event.

Create individual metrics in the data view rather than in the XDM schema. Doing so provides more flexibility in if you need to make changes at a later time.
For example, in Customer Journey Analytics, you have a single event in the schema, and use create events in the data view.

Props and eVars are required to create custom variables.

Identify your data team and other stakeholders throughout your organization

NOTE

This information is not yet available. It will be available in the near future.

Consider other Adobe Experience Platform applications used in your organization

NOTE

This information is not yet available. It will be available in the near future.

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