Labels and policies

When you create a dataset in Experience Platform, you can create data usage labels for some or all of the elements in the dataset. You can view these labels and policies in Customer Journey Analytics.

The following labels are of special interest to Customer Journey Analytics:

  • The C8 label - No measurement. This label signifies that data cannot be used for analytics on your organization’s websites or apps.

  • The C12 label - No General Data Export. Schema fields labeled this way cannot be exported or downloaded from Customer Journey Analytics (via reporting, export, API, etc.)

Data usage labels are not automatically propagated to stitched datasets. They can, however, be added manually.

Labeling in itself does not mean that these data usage labels are enforced. That’s what policies are used for. You create your policies using the Experience Platform UI or via the Policy Service API in Experience Platform.

Two Adobe-defined policies are surfaced in Customer Journey Analytics and affect reporting and download/sharing:

  • Enforce Analytics policy
  • Enforce Download policy

View data labels in Customer Journey Analytics data views

Data labels that were created in Experience Platform are shown in three locations in the data views user interface:

Info button on a schema field

Clicking this button indicates which Data Usage Labels currently apply to a field:

Right rail under Component settings

Any Data Usage Labels are listed here:

Add Data Labels as a column

You can add Data Usage Labels as a column to the Included Components columns in data views. Just click the column selector icon and select Data Usage Labels:

Filter on Data Governance labels in data views

In the data views editor, click the filter icon in the left trail and filter the data views components by Data Governance and type of Label:

Click Apply to see which components have labels attached to them.

Filter on Data Governance policies in data views

You can check to see if a policy is turned on that blocks the use of certain Customer Journey Analytics data view elements for analytics or export purposed.

Again, click the filter icon in the left rail and under Data Governance, click Policies:

Filter included components by list showing Enforce Analytics selected

Click Apply to see which policies that are enabled.

How enabled policies affect data views

If the Enforce Analytics policy is turned on, those schema components that have certain data labels (such as C8) associated with them cannot be added to data views.

These components are greyed out in the left rail Schema fields list:

Greyed out components and the Policies message indicating policies have been applied to this field restricting use of the data

You also cannot save a data view that has blocked fields in it.