Documentation Customer Journey Analytics Customer Journey Analytics Guide

Labels, policies, and marketing actions

Last update: July 14, 2026

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When you create a dataset in Experience Platform, you can create data usage labels for some or all elements in the dataset. You can view these labels and policies in Customer Journey Analytics.

The following labels and marketing actions are of special interest to Customer Journey Analytics:

Label

Marketing action

Definition

C2

Export to third parties

The label and associated marketing action signify that data cannot be exported to a third party, if the corresponding DULE policy is enabled.

C3

Combine with directly identifiable data

The label and associated marketing action signify that data cannot be combined or otherwise used with directly identifiable information, if the corresponding DULE policy is enabled.

C8

Analytics

The label and associated marketing action signify that data cannot be used for analytics on your organization’s websites or apps, if the corresponding DULE policy is enabled.

C9

Data Science

The label and associated marketing action signify that data cannot be used in data science workflows, if the corresponding DULE policy is enabled.

C12

Data Export

The label and associated marketing action signify that schema fields labeled this way cannot be exported or downloaded from Customer Journey Analytics (via reporting, export, API, and so forth), if the corresponding DULE policy is enabled.

NOTE

Data usage labels are not automatically propagated to stitched datasets. They can, however, be added manually.

Labeling in itself does not mean that these data usage labels are enforced. That’s what policies are used for. You can create your policies using the Experience Platform UI or via the Policy Service API in Experience Platform.

Five Adobe-defined policies are available in Experience Platform that can surface in Customer Journey Analytics and affect reporting and data export:

Policy

Label

Restrict third-party data export

C2

Restrict directly identifiable data combination

C3

Restrict usage analytics and user based measurement

C8

Restrict data science

C9

Restrict data export

C12

View data labels in Customer Journey Analytics data views

Data labels that you or others created in Experience Platform are shown in three locations in the data views user interface:

Location

Description

Info button on a schema field

Clicking this button indicates which Data Usage Labels currently apply to a field:

Right rail under Component settings

Any Data Usage Labels are listed here:

Add Data Labels as a column

You can add Data Usage Labels as a column to the Included Components columns in data views. Just select the column selector icon and select Data Usage Labels:

Filter on Data Governance labels in data views

In the data views editor, select the filter icon in the left trail and filter the data views components by Data Governance and type of Label:

Click Apply to see which components have labels attached to them.

Filter on Data Governance policies in data views

You can check to see if a policy (for example, a policy you created, named Enforce Analytics) is turned on. And whether that policy blocks the use of certain Customer Journey Analytics data view elements for analytics or data export.

Again, select the filter icon in the left rail and under Data Governance, select Policies:

Filter included components by list showing Restrict usage analytics and user based measurement selected

Click Apply to see which policies are enabled.

How enabled policies affect data views

If one or more policies are turned on with C1, C2, C3, C8, C9, or C12 labels, those schema components that have certain data labels applied cannot be added to data views.

These components are grayed out in the left rail Schema fields list:

Greyed out components and the Policies message indicating policies have been applied to this field restricting use of the data

You also cannot save a data view that has blocked fields in it.

Be cautious to try to apply access and data governance labels (through policies) on fields or field groups in Experience Platform, for which you already have components defined in your data view. You might see this dialog.

Violation

You first need to resolve the violation (for example remove the components from the data view).

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